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James Nicol

James Nicol

Founder, Snoplanks

Taking Shape: Thought Disappears, Time Slows & The World is Illuminated

4 min read Oct 2, 2015

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Since 2010, The Inertia has served as the definitive voice of surf and outdoor culture. We celebrate the natural world through original films, reporting, and community events, driven by curiosity and respect. By partnering with conservation nonprofits, we are dedicated to protecting the planet's most sacred places.

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