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Luke McAllister

Luke McAllister

Entrepreneur/ Surfer

It won't be easy... but you can do it if you really want to. Photo: Shutterstock

How to Start a Business in Paradise While Surfing 3 Times a Day

5 min read Apr 23, 2015

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Since 2010, The Inertia has served as the definitive voice of surf and outdoor culture. We celebrate the natural world through original films, reporting, and community events, driven by curiosity and respect. By partnering with conservation nonprofits, we are dedicated to protecting the planet's most sacred places.

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