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The Inertia

The Inertia

Distributor of Ideas

Jamie O'Brien surfing river wave
Surf

Jamie O’Brien, Blair Conklin, and the Art of Surfing a River Wave

1 min read
Mason Ho surfing
Surf

Mason Ho and More Mini-Surfboard Madness

1 min read
Rob Machado Seawolf model
Surf

Rob Machado Breaks Down Firewire’s Japan-Limited Seawolf Model

1 min read
Surf

Nole Cossart’s Infatuation with Building (and Surfing) 1930s Surfboards Is a Thing of Beauty

2 min read
surfing the Wedge
Surf

Here’s Some More Giant Wedge For Your Viewing Pleasure

1 min read
Watch Bodysurfer Nathan Lehoux Ride This River Wave in the French Basque Country
Mountain

Watch Bodysurfer Nathan Lehoux Ride This River Wave in the French Basque Country

1 min read
Two Days at Cape Solander Where You Can Catch the Wave of Your Life or the Worst Beating Imaginable
Surf

Two Days at Cape Solander Where You Can Catch the Wave of Your Life or Suffer the Worst Beating Imaginable

1 min read
Occ-Cast with Shane Dorian and Jackson Dorian
Surf

Shane and Jackson Dorian Joined Mark Occhilupo on the Occ-Cast

1 min read
Surfcare Broken Surfboard
Gear

You Might Not Need to Worry About Breaking a Brand New Surfboard Ever Again

4 min read
Longboarder at sunset. Photo: ST Images
Gear

Summer Gear Guide 2020

2 min read
This Is the Story of How Patagonia Turns Recycled Fishing Nets into Ball Caps
Environment

This Is the Story of How Patagonia Turns Recycled Fishing Nets into Ball Caps

1 min read
There's Wisdom in This Guy's Critique of Tourists Getting Too Close to the Ocean When It's Big
Surf

There’s Wisdom in This Guy’s Critique of Tourists Getting Too Close to the Ocean When It’s Big

1 min read
Asher Pacey surfing at Snapper Rocks
Surf

Asher Pacey’s Twin Fin Antics at Snapper Rocks Are Next-Level Good

1 min read
Watch Skimboarder Blair Conklin Winch the Palm Springs Surf Club
Surf

Watch Skimboarder Blair Conklin Winch the Palm Springs Surf Club

1 min read
Jamie O'Brien surfing at the Wedge
Surf

Jamie O’Brien Does the Wedge the Way the Wedge Is Meant to Be Done

1 min read
Controversial Dakota Access Pipeline Temporarily Shut Down by Courts
Environment

Controversial Dakota Access Pipeline Temporarily Shut Down by Courts

2 min read
Good Samaritan Drone Operators Warn Surfers and Swimmers of Great Whites in Australia
Surf

Good Samaritan Drone Operators Warn Surfers and Swimmers of Great Whites in Australia

2 min read
Surfing at the Wedge
Surf

Raw Footage of the Wedge Absolutely Going OFF on July 4th

2 min read
18 Beautiful Surf Images Documenting a Rare Italian Summer Swell
Photos

18 Beautiful Images Documenting a Rare Italian Summer Swell

1 min read