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The Inertia
Distributor of Ideas
Surf
This Drone Footage of Great White Stalking Surfers in New South Wales Is Ultra Creepy
1 min read
Surf
Laura Enever Explores China’s Burgeoning Surf Scene With Monica Guo As Her Guide
1 min read
Surf
An Intimate Glimpse Into the Lives of Caroline Marks and Tatiana Weston-Webb Before Bali
2 min read
Surf
Courtney Conlogue Goes on a South African Heater
1 min read
Surf
Ozzie Wright’s Tube-Riding Style Is Absolutely Hypnotic
1 min read
News
Watch These Fishermen Lose It as Giant Great White Shark Snags Bait Bag
1 min read
Surf
5 Minutes of Mentawais Madness That Will Make You Hate Your Normal Life
2 min read
Surf
Italo Ferreira Shows Us the Exact Opposite of ‘Safety Surfing’
1 min read
Gear
John John Florence Came Up with a Remarkably Simple Two-Part Surfboard Bag/Carry On That Will Solve Your Traveling Woes
2 min read
Surf
This Is What Surfing Pipe in the ’80s Looked Like (According to Jamie O’Brien)
1 min read
Video
Incredible Footage of Pod of Dolphins Swimming with Killer Whale Reveals Just How Intelligent Dolphins Are
1 min read
Environment
Kai Lenny Used a Helicopter to Take 8,000 Pounds of Trash Off the Jaws Coastline
2 min read
Surf
Jordy Smith on a Mexican Strike Mission You Wish You Were On
1 min read
Video
Sonoma Sheriff’s Helicopter Captures Stunning Video of Huge, Peaceful Great White Shark in Bodega Bay
1 min read
Photos
Shaun White Is Selling His Unreal Malibu Compound for $27.3 Million
1 min read
Surf
Jackson Dorian’s Backside Tube Riding at Kelly Slater’s Surf Ranch Is So Awesomely Casual
1 min read
Surf
Proof That Julian Wilson’s Air Game Is Top of the Class
1 min read
Surf
Just Three Perfect Waves at Rifles with Nate Behl
1 min read
Surf
Ben Gravy Finally Found a Novelty Wave He Couldn’t Beat (Kind of)
1 min read