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The Inertia

The Inertia

Distributor of Ideas

Kelly Slater Momentum Generation High five with Rob Machado
Surf

Kelly Slater Settled the High-Five Dispute Once and For All at the Momentum Generation Premiere

2 min read
dumbo octopus at Davidson seamount
Environment

Extraordinary Footage of an Ultra-Rare Dumbo Octopus Shows Just How Cute They Are

1 min read
Hydrofoiling canals of Amsterdam
Surf

This Is What Hydrofoiling the Canals of Amsterdam Looks Like

1 min read
Killer whales swim with woman
Video

Watch the Beautiful Moment a Pod of Killer Whales Joined a Swimmer In New Zealand

2 min read
Alex Knost surfing
Surf

Just 2 Minutes of the Most Style-Filled Surfing on the Internet

1 min read
surfing, wsl, world surf league, joel parkinson, parko,
Surf

Watch Everybody Get Really Nostalgic As Parko Starts the Last CT Event Of His Career

2 min read
Not bad when product testing looks like this, eh?
Surf

Ryan Lovelace and Friends Put a Boatload of Handmade Alternative Shapes to the Test

1 min read
surfing, wavegarden, the cove, owen wright, jack freestone, manmade waves, wave pools, artificial waves, urbnsrf,
Surf

Owen Wright and Jack Freestone Giving Wavegarden’s Cove a Test Drive

2 min read
13-year-old Brazilian adaptive surfer Davi Teixeira is an inspiration. Photo: Zoomin' TV
Good

The Story Behind This 13-Year-Old Adaptive Surfer From Brazil Is So Inspiring

1 min read
surfing, kalani robb, cheyne magnusson,
Surf

Kalani Robb and Cheyne Magnusson In a Good Old Fashioned Friendly Surf Off

1 min read
Wade Goodall went surfing with Metallica in Costa Rica
Surf

Listen to Wade Goodall’s Animated Tale of Surfing with Metallica In Costa Rica

1 min read
Koa Rothman steers into a gem at Pipe.
Surf

Koa Rothman’s Had One Hell of a Week at Pipe

2 min read
Surf

Here’s What Surfing Nazaré Looks Like When It’s Not Offensively Big

1 min read
surfing, slabs, surf photography, nature photography, Greg Rabejac, france,
Arts

Listen to This Photographer’s Beautiful Take on Why Slab Waves Are Natural Art

1 min read
Ocean Beach San Francisco
News

Officials Identify Surfer Who Drowned at Ocean Beach; Co Workers Launch Fundraiser

2 min read
Richard Permin Good Morning ski film
Mountain

Richard Permin Broke Both Heels on His Rooftop Adventures in France

1 min read
Jamie O'Brien Waimea Bay shorebreak surfing
Surf

Jamie O’Brien and Some of the Craziest Waimea Shorebreak on the Internet

1 min read
Mason Ho surfing Australia
Surf

Mick Fanning and Mason Ho Absolutely SCORED Together

1 min read
Hydrofoils are everywhere. Even the Mascaret, a tidal bore on the Dordogne River in France.
Surf

Hydrofoiling on a French Tidal Bore

1 min read