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The Inertia

The Inertia

Distributor of Ideas

Alex Knost, San Onofre, San-O, Single fin, surfing,
Surf

Alex Knost On a Small San-O Day Is As Good As It Can Get

1 min read
Mullaghmore opens for business. Photo: Red Bull
Surf

Mutant Mullaghmore Shows Its Teeth

1 min read
send, surf, softtop, mexico, k38, Rodrigo Leal, Indo.Eye
Surf

Watch This Guy Stick a Gnarly Drop On His Way Out to the Surf

1 min read
shark, new smyrna beach florida, spinner, great white, slaps surfer
Surf

Instead of an Attack, This Shark Just Slaps a Florida Surfer in the Face

1 min read
Montgomery "Buttons" Kaluhiokalani. Photo: The Lost and Found Collection
Surf

Four Minutes of Buttons Kaluhiokalani Shredding From Back in the Day

1 min read
Bethany Hamilton, Health, nutrition, designer protein,
Health

Bethany Hamilton Believes Nutrition, Health, and Fitness Are Cornerstones for Life

3 min read
The Bra Boys are without a doubt Australia's most infamous surf gang.
Video

An 8-Minute Animated Explainer on the Origins of the Bra Boys

1 min read
Russia, Siberia, longboarding, surf school
Surf

Meet Anton Morozov, Siberia’s Best Surfer

1 min read
skateboarding, skating, Long Beach, California
Surf

The Halloween Hellbomb in Long Beach, Calf. Turned into Skateboarding Anarchy

1 min read
surfing, wipeouts, wipeout reels, the wedge, wedge, newport beach, beefs tv,
Surf

10 Solid Minutes of Nothing But Wedge Wipeouts

1 min read
Renault made a very strange commercial. It involved Ellie Jean-Coffey, an F1 racecar, and a giant surfboard.
Surf

Renault Made a Very Strange Surfing Car Advertisement

1 min read
Kai Sallas longboard surfing in Hawaii
Surf

Kai Sallas Is the Perfect Blend of Old-School Style and New-School Progression

1 min read
Humans could learn a lot from sperm whales, if only we'd be willing to listen.
Environment

Here’s What Sperm Whales Can Teach Us About Humanity

2 min read
Emerick Ishikawa Hawaii lifeguard surfing
Surf

Emerick Ishikawa on a 10’6″ George Downing Single Fin Is Proof You Don’t Need Great Waves to Surf Beautifully

1 min read
Only Ben Gravy would find (and ride!) four different novelty waves at Kelly Slater's Surf Ranch. Photo: Youtube
Surf

Only Ben Gravy Could Sniff Out Four Novelty Waves at the Surf Ranch

2 min read
Sal Masekela - Protect Your Color Manda
Health

Sal Masekela Delivers a Sunscreen PSA

1 min read
Maria Fernanda, surf photography, women in surfing, big wave surfing, puerto escondido, north shore, big wave photography,
Surf

One Woman’s Inspiring Story of Photographing In Some of the World’s Heaviest Waves

1 min read
Michael Dunphy scores an absolute runner somewhere in North Carolina. Photo: Jordan Montgomery
Surf

The Geiselman Bros and Michael Dunphy and a Veritable Outer Banks Tube Fest

1 min read
Florida Panther, wildlife, Collier County, domestic pets, people, humans
Environment

Collier County, Florida Has Had 25 Domestic Animals Attacked by Panthers This Year

1 min read