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The Inertia

The Inertia

Distributor of Ideas

Tired of the same old surf porn? They're generally six minutes of turns, a few overdone duck dives, and maybe a couple of slow-motion drone shots. Not A Week Up West, however.
Surf

This 20-Minute Fictional Surf Flick Is How All Surf Flicks Should Be Made

1 min read
Surf

When You Claim a Barrel and Mother Nature Delivers a Healthy Dose of Instant Karma

1 min read
Sometimes in life, a pastime becomes an obsession. For many, it's surfing. For others, however, it's something else.
Comedy

This Guy Got So Obsessed With Beach Clean Ups That It Ruined His Entire Life

1 min read
When it comes to progressive surfing, Filipe Toledo has the surfing world in a chokehold.
Surf

This Is an Intimate Video Portrait of the Most Progressive Surfer on Earth

1 min read
Surf

This Is Kai Lenny Riding a Motorized Surfboard at Jaws Goofy Footed

1 min read
Surf

Here’s One Last Look at New York’s PERFECT September

1 min read
Matt Bromley is surfing a very large wave that was created after Indonesia's Boxing Day earthquake.
Surf

Matt Bromley Surfs Phantom Bombie Created by Indonesia’s 2004 Earthquake (and Nias!)

1 min read
Mick Fanning Knows That Safe Surfing Wins Heats
Surf

Mick Fanning Knows That Safe Surfing Wins Heats

1 min read
Tim Van Beelen came upon a tiger shark feeding on a sea turtle. What the shark did next was incredible.
Video

This Tiger Shark Doesn’t Like to Be Filmed While Eating

2 min read
Remember when Gabriel Medina won the Quik Pro France? Well, watch this backflip.
Surf

Watch Gabriel Medina’s Impossible Backflip to One-Footed Landing

1 min read
Sometimes when you see someone on an inflatable SUP, you just get this urge to punch them in the mouth.
Surf

Here’s Your New Favorite Thing: Inflatable SUP Boxing

1 min read
This win moves Medina from number 8 to number 3 in the WCT rankings. Photo: WSL
Surf

Gabriel Medina Wins Quiksilver Pro France; Puts Himself in Range of World Title

3 min read
Who Is JOB has a pretty simple format: send it, film it, laugh about it.
Surf

Who Is JOB Gets Whomped

1 min read
John John Florence did two airs in his third round heat in France that are basically proof he's not real. Or the WSL is incorporating CGI into their events.
Surf

These Two Airs Are Proof That John John Florence Isn’t Human

2 min read
Jordy Smith decided to take matters into his own hands when a jet ski pilot in France turned tail.
Surf

Watch Jordy Smith Fly Off a Jet Ski in France

1 min read
News

Olympic Swimmer Under Investigation for Harassing Whales on Jet Ski in Australia

2 min read
Lilly von Treuenfels isn't your average 18-year-old girl.
Surf

This Is 18-Year-Old Lilly von Treuenfels, and She’s Ripping

1 min read
When Melissa Hatheier went for a dip in the pool at Oak Park in Cronulla, Australia, she wasn't expecting to find a shark.
Video

Australian Woman Sees Shark Stranded In a Pool; Calmly Picks It Up and Chucks It Out

1 min read
Donald Trump Tyler Allen Surfer
Comedy

Donald Trump Addresses Laird Hamilton and Fake News

1 min read