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The Inertia

The Inertia

Distributor of Ideas

Surf

The World’s Toughest Ocean Race is a Month Off; Here’s What it’s Like to Reach the Finish

1 min read
Surf

Watch Austin Keen Pull the Best Board Transfer Ever: Skateboard to Skim

1 min read
Surfing, perhaps more than any other sport (or pastime or whatever you want to call it) is affected by the equipment one uses.
Gear

Crazy New Machine Measures Surfboard Flex

1 min read
It's not every day that a surfer is almost hit by a Jet Ski. It's also not every day that a surfer is almost bitten by a shark.
Surf

Surfer Narrowly Misses Jet Ski Collision AND Shark Attack

1 min read
Kassia Meador has built a pretty damn good life for herself.
Surf

How Malibu Shaped Kassia Meador’s Awesome Life

1 min read
It's summer. You know what that means?
Surf

Summertime Sliding Is the Best Kind of Sliding

1 min read
If surfing is supposed to be one thing, it is supposed to be fun.
Surf

Just Two Girls Tandem Dancing Behind a Boat

1 min read
This time, he headed up to a spot just north of Malibu, found a local feathered celebrity, and did a near-perfect Rosie Hodge followed up by a near-perfect Glenn "Micro" Hall.
Comedy

Surfing’s Favorite Impersonator Does Rosy Hodge and Glenn “Micro” Hall

1 min read
Kolohe Andino first Dodgers pitch
Surf

Watch Kolohe Andino Throw the First Pitch for the Los Angeles Dodgers

1 min read
You've probably heard the news that Discovery Channel is pitting Michael Phelps against a great white shark. Now, there's a trailer, and it is classic Shark Week.
Video

See the Hilariously Dramatic Trailer for Michael Phelps vs a Great White Shark

1 min read
John John and Tyler have been nominated for one of the most prestigious awards in sports. Photos: WSL
News

John John Florence and Tyler Wright Nominated for EPSYs; They Need Your Votes

2 min read
Mountain

Watch Anthony Vela Surf North America’s Best Standing Wave

1 min read
Surf

Great White Spooks Kelly Slater in the Lower Trestles Lineup

1 min read
Culture

In Honor of iPhone’s 10th Anniversary Here Are 10 of Our Favorite iPhone Stories Ever

4 min read
Culture

The Inertia’s Definitive Summer Reading List

7 min read
Mountain

Here’s Rachel Atherton, One of the Toughest Mountain Bikers Alive, Resetting Her Dislocated Shoulder

1 min read
Surf

You’d Never Guess This Kid Ripping in Bali Is from Belgium

1 min read
Here is your entire week nearly perfectly described by surfing, courtesy of the WSL.
Comedy

Every Day of the Week Perfectly Described by Surfing

1 min read
No one is pushing the limits quite like Albee Layer is.
Surf

Proof That Albee Layer Isn’t Even Human

2 min read