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The Inertia

The Inertia

Distributor of Ideas

Bring the pain!
Surf

5 Wipeouts So Bad You Can’t Look Away

1 min read
Surf

First Wedge Swell of the Season And Of Course Poopies Goes over the Falls on a Golden Swan

1 min read
Now, though, Matt Meola is back, and he's making up for lost time.
Surf

Matt Meola Is Back, and He’s Making Up For Lost Time

1 min read
Environment

This Lifeguard’s Reaction to a Grey Whale Encounter Is Priceless

2 min read
Environment

In a Twist of Fate, Prolific South African Hunting Outfitter Killed by Crocodiles

2 min read
Nathan Florence is a wildman.
Surf

Nathan Florence Rides the Tower of Terror at Maverick’s

1 min read
Mountain

Watch These Snowboarder Girls Beat the Hell Out of Each Other on Closing Day at a California Resort

1 min read
Mountain

Whether Snowboarding or Surfing, Erika Cook is the Coolest Teacher You’ve Ever Met

1 min read
Mercedes-Benz has a pinky toe in the surfing pool. Well, maybe more than a pinkie, but not quite a big toe.
Surf

Mercedes-Benz Dropped the Most Epic Commercial Featuring Nazaré

1 min read
Chances are that you'll never actually get barreled in Tahiti.
Surf

360º of Tahiti with GoPro’s Spherical Array Will Blow Your Mind

1 min read
There's no denying that sharks can be terrifying.
Video

Here’s an Extreme Close-Up of a Great White’s Massive Mouth

1 min read
You might've heard of a surf company called Finisterre.
Surf

This Is the Most Inspiring Short Film About Cold Water Surfing

1 min read
Italy isn't exactly the first place one thinks of when they think of a surf trip. When the Mediterranean turns on, though, it can get surprisingly good.
Surf

3 Days of Scoring in a Very Unlikely Surf Destination

1 min read
Nathan Oldfield makes some of the prettiest films in surfing.
Surf

The Church of the Open Sky: A Master Filmmaker’s Latest Masterpiece

1 min read
Shane Dorian's big wave exploits are so next-level that they generally eclipse everything else... but there's so much more.
Surf

This Might Be the Best Shane Dorian Edit Ever Made

1 min read
On Friday, the Wedge turned on for the first decent swell of Spring 2017... and as always, it was incredible.
Surf

The Wedge Was Firing Yesterday

1 min read
This footage was shot in Anglet, France, and Léal's on a 10'10. He's not missing a thing.
Surf

10’10 Logging in Anglet, France

1 min read
Surf

Courtney Conlogue’s New Mini Series Chronicles Her Year on Tour

1 min read
Surf

This Is a Film about Finding Your Place in the World that Every Surfer Needs to See

2 min read