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The Inertia

The Inertia

Distributor of Ideas

Russell has staked his claim as one of the best in one of the world's scariest lineups... and his future might just pave the next stretch of the big wave road.
Surf

Russell Bierke Is the Hardest Charging Teenager on Earth

1 min read
With her fitness on point and her confidence soaring, it's not hard to see Sally Fitzgibbons taking a commanding lead in the race for the world title.
Photos

Sally Fitzgibbons’ Hard Work at the Gym Is Paying Off in Spades

2 min read
Stanley Eric Norman is 13 years old. He's from a little place in Cornwall called Bude, which isn't much like Hawaii at all.
Surf

This 13-Year-Old Grom from Cornwall Killed it in Hawaii

1 min read
Researchers aren't sure exactly why the shark beached itself at Pleasure Point in Santa Cruz, but the outlook isn't good. Researchers said its survival is unlikely.
News

An 8-Foot Shark Just Washed Up in Santa Cruz

1 min read
Surf

Video of this Tidal Bore in Western Australia is the Most Mesmerizing Clip Ever

1 min read
Mountain

Get the Skis and Snowboards Back Out; Spring Storm to Dump Feet on the Sierras

2 min read
Surf

Here Are 4 Aussie Groms You’ll Need to Familiarize Yourself With

2 min read
Surf

First Look: Taylor Steele’s New Film Proximity

2 min read
This year, surrounded by friends and family, it was Michael Ho who was inducted into the Wave Warriors Hall of Fame.
Surf

Mike Ho Inducted into Wave Warriors Hall of Fame

1 min read
Aritz Aranburu is hiding from a giant spotlight inside a giant barrel somewhere in Morocco.
Surf

One Nighttime Tube with Aritz Aranburu

1 min read
Surf

Watch Off-Duty Lifeguard Stop Video Interview to Save Two People Caught in a Rip

1 min read
Pete Mel Called This Wave "The Best 10 Ever"
Surf

Pete Mel Called This Wave “The Best 10 Ever”

1 min read
Citywave in Munich
Surf

This Surf Contest Is Held at the Munich Airport

1 min read
Surf

This Is an Incredibly Picturesque Short about Surfing in the Arctic

1 min read
Sometimes, you just gotta let it out.
Surf

5 Times Surfers Lost Their Shit in a Contest

5 min read
This is a paradise called Lanzarote–also known as the Island of Eternal Spring.
Surf

A Slabby Little Chunk of Lanzarote Heaven

1 min read
Chef Sam Choy has been cooking traditional Hawaiian food with local ingredients, and he recently enlisted Jamie O'Brien to be a guest on his show.
Surf

Jamie O’Brien Joined Chef Sam Choy to Make a Whole Bunch of Delicious Food

1 min read
Drug Aware Margaret River Pro: Main Break was pumping: six-to-eight foot faces, blown clean by an offshore breeze.
Photos

Margaret River Gets Massive For Drug Aware Pro

2 min read
the most recent Tour Notes, and like always during the Margaret River event, the freesurf sessions are insane.
Surf

Warping West Aus Weirdness, Featuring JJF and Friends

1 min read