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The Inertia

The Inertia

Distributor of Ideas

Have a look at the underside of the ocean.
Environment

Only 4 Percent of Our Oceans Are Protected Sanctuaries

2 min read
Surf

Jamie O’Brien Destroys The Wedge on a Hot Pink Soft Top

1 min read
Yago Dora Indonesia
Surf

Yago Dora in Indonesia is Something You’ll Want to See This Very Minute

1 min read
Environment

This Jellyfish Is the Raver Kid of All Jellyfish

2 min read
Surf

Further Proof That Mike Stewart Is Part Dolphin

2 min read
Surf

Meanwhile In Indo: Yago Dora Is Killing It

1 min read
Environment

A Gang of Great White Sharks Was Just Spotted Off NorCal

2 min read
Nick Jacobsen Kiteboards Off Richard Branson's Island
Surf

Kiteboarder Launches Possibly Biggest Air Ever Over Richard Branson’s Private Island

1 min read
Mick Fanning Portugal
Surf

Mick Fanning Free Surfs in Portugal, and It’s Amazing

1 min read
Diving for lobster is a slightly creepy venture.
Video

When This Guy Went Night Diving For Lobster, He Hit a Massive Jackpot

1 min read
He's a Shipsterns regular, where some of the worst wipeouts the planet can dish up are a regularly reasonable thing. But this one? This one's on a whole different level.
Surf

After This Shippies Wipeout, How is Tyler Hollmer-Cross Still Alive?

1 min read
Whether you're in the Medina camp, the Florence camp, the Slater camp, or any other camp, the truth is... they're all INCREDIBLE at surfing.
Surf

John John Florence Has Never Been Better

1 min read
Filipe Toledo
Surf

Filipe Toledo Opens Up Round 4 of Portugal with Near-Perfect Heat

1 min read
Mick Fanning KFC Shark Commercial
Business & Media

KFC Reportedly Pulls Mick Fanning Parody Commercial

2 min read
Hurricane Patricia
News

This is What It’s Like to Fly Into the Eye of the Strongest Hurricane Ever Recorded

2 min read
When Desert Point gets this big, the smallest screw up can spell a whole lot of bloody disaster, but for Gordo, it ain't nothing he's too worried about.
Surf

This Might Just Be the Best Backside Barrel Riding You’ve Ever Seen

1 min read
Business & Media

Here’s a DIY GoPro Rig for Shooting 3D Video

2 min read
Tiger Shark Eye
News

A Hawaiian Man Miraculously Survives Shark Attack by Gouging Out Shark’s Eye

2 min read
Environment

Scientists Just Made First Contact with the World’s Rarest Whale

2 min read