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The Inertia

The Inertia

Distributor of Ideas

When you're have a day like the one above, there's nothing else in the world.
Surf

Surfing is Everthing: Empty and Perfect in Iceland

1 min read
When it rains, it pours... especially in Hawaii.
News

Torrential Rains Cause 500,000 Gallons of Raw Sewage to Spill into Honolulu Beaches

1 min read
Jeremy Flores Wins Tahiti Pro
News

Congratulations Jeremy Flores, The 2015 Billabong Pro Tahiti Champion!

2 min read
Environment

Combatting Crude Oil Spills Through Social Media

2 min read
Environment

The Ocean Cleanup Project Just Finished the Largest Research Expedition Ever

2 min read
Surf

The Battle of the Blackball at New York’s Rockaway Beach

2 min read
Surf

Nate Yeomans Lays Down the Law at Lowers

1 min read
Surf

Josh Kerr Wins Heat at Chopes on a Self-Shaped Bizarro Board

3 min read
Environment

The Future of Eco-Friendly Traction Pads

2 min read
Los Angeles Hyperlapse Compilation
Photos

This Amazing Hyperlapse of Los Angeles Will Have You Begging for More

1 min read
The Single Fin Classic might just be the greatest indicator that the surfing tribe actually exists.
Surf

The Longboard Contest That’s Not a Contest

1 min read
From the toilet to the kiddie pool. Banksy's latest installment looks at animals in captivity.
Environment

Banksy’s Newest Dismaland Installment Points Accusing Finger at SeaWorld

1 min read
Surf

How Rory Russell Discovered One of the Best Boards to Ever Surf Pipe

2 min read
CJ Hobgood Perfect 10
Surf

CJ Hobgood’s Impossible Barrel Just Earned Him the Only Perfect 10 of the Tahiti Pro

1 min read
Environment

120,000 Homes Could Be Powered with Renewable Energy from this New Hawaiian Plant

3 min read
Indonesian Barrel Fest
Surf

Ultimate Barrel Fest at an Undisclosed Location in Indonesia

1 min read
Tia also just so happens to be the newest ISA gold medalist, which is really, really awesome. Much more awesome than not really doing much in a video for Playboy.
Video

Tia Blanco Poses for Playboy (but She’s Not Naked!)

1 min read
There aren't too many places like the Wedge. It's a place where the goal isn't to make it out, but simply to enjoy the ride. It's a beautiful place, where fun is the goal, not glory.
Surf

Wedge Porn

1 min read
Wavestorm to skimboard is on-point.
Surf

Brad Domke’s Insane Board Transfer and Skimming Antics Will Blow Your Mind

1 min read