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The Inertia

The Inertia

Distributor of Ideas

Makuakai Rothman

Photos

Makuakai Rothman Wins Quiksilver Ceremonial Big Wave Challenge in Chile

1 min read May 1, 2015

Bethany Hamilton Charges Teahupoo

Surf

HOLY SMOKES. Bethany Hamilton Charges Beefy Teahupoo

1 min read May 1, 2015

Surf

Point A to E in Keeping the Spirit Alive

1 min read May 1, 2015

Filipe Toldeo

Surf

What Makes Filipe Toledo So Great?

1 min read May 1, 2015

Rob Machado, Taylor Knox, and Mitch Crews at Lowers

Surf

Rob Machado, Taylor Knox, and Mitch Crews Demolish Lowers

1 min read May 1, 2015

Dolphin Shares Wave with Bodyboarder

Surf

PARTY WAVE!: Dolphin Shares a Tube with Bodyboarder

1 min read May 1, 2015

Environment

What Jumps Out of This Cockle Shell Will Surprise You Silly

1 min read May 1, 2015

Of all the shapes he's designed, one stands out above the rest in terms of popularity: the Hypto Crypto.

Gear

Haydenshapes Drops New Variation of Best-Selling Hypto Crypto Model

2 min read Apr 30, 2015

Legends of Lowers

Surf

Legends of Lower Trestles

1 min read Apr 30, 2015

Kassia Meador Pineapple Making

Cuervo

How To Make the Perfect Post-Surf Tequila Drink with Kassia Meador

1 min read Apr 30, 2015

Best Photos of April

Photos

The 20 Best Photos of April

1 min read Apr 30, 2015

Surf

Maxime Huscenot Hammered by SUP

2 min read Apr 29, 2015

Surf

A 3-Pack of Epic Movies to Watch Tonight: Cluster, Bjornoya & Valley Uprising

3 min read Apr 29, 2015

After some of the regular tour heavyweights got knocked from the Margaret River event, they headed out west, where the Hueys caught up with a few of them.

Surf

Mad Hueys, Fanning, Slater, and Parko Head West

1 min read Apr 29, 2015

Surf

Drone Shows the Stunning Sights of Antarctica, As Far As The Eye Can See

1 min read Apr 29, 2015

Torrey Meister Suffers Severe Injury; Learns Invaluable Lesson

Surf

Torrey Meister Suffers Severe Injury; Learns Invaluable Lesson

2 min read Apr 29, 2015

John John Florence Superhero Samsung Commercial

Surf

Must-See: JJF Stars in Cheesy Superhero Samsung Commercial

1 min read Apr 29, 2015

Brain Pole

Gear

The Brain Pole: Radical Contraption or Useless Invention?

2 min read Apr 29, 2015

When these girls are at their best, they both look pretty damn unstoppable.

Surf

H≣LLO: Dimity Stoyle and Sage Erickson Absolutely Ripping in Bali

1 min read Apr 29, 2015