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The Inertia

The Inertia

Distributor of Ideas

Kolohe Gets called out on live television
Surf

“Stay the F*ck Away From My Girlfriend,” Kolohe Andino

2 min read
Near Drowning Todos Santos
Surf

Video of Near-Drowning at Big Wave Spot Todos Santos

1 min read
On days like the Santa Barbara legend got a few weeks ago, the wave itself is nearly flawless. But of course, with a flawless wave comes a not-so-flawless crowd.
Surf

Flawless Rincon Point

1 min read
Leonardo Fioravanti surfs like a madman. The Italian powerhouse has an interesting story.
Surf

Leonardo Fioravanti Lives La Dolce Vita

1 min read
When Haleiwa turns on, Kelly, Jack, and John John are there, because it's one of the best waves on the North Shore, and all three of them basically have the run of the place.
Surf

Kelly Slater, John John Florence, and Jack Johnson Tear Apart Huge Haleiwa

1 min read
gabriel medina, brazil surfing, brazilian world title, brazilian storm, brink, film
Surf

Brink: Surfing’s New World Order

2 min read
Surfing is nothing if it isn't fun.
Surf

Mason Ho is the Ambassador of Fun

1 min read
Surf

Is This the Gnarliest Wave on the Planet?

1 min read
Hurley Australian Open of Surfing Kolohe ANdino Laura Enever
News

Kolohe Andino, Laura Enever Victorious at the 2015 Australian Open of Surfing

3 min read
In this clip, Knost happens to be tickled by a single fin that looks–under Knost's feet, anyway–to be insanely fun.
Surf

Alex Knost, Lowers, and a Single Fin

1 min read
Sage Erickson. That smile!
Surf

5 Ways to Get a Date With Sage Erickson

2 min read
Buxton on a south swell turns into a whole different animal. North Carolina's winter tube fests are something of a legend–when it's on, it's really, really on.
Surf

Cold Caves

1 min read
Maybe if you share these photos of cupids scoring with a special someone, you might score, too. Happy Valentine's Day, everyone.
Photos

7 Photos of Valentine’s Day Cupids Shredding Super Hard

1 min read
As the final horn sounded, that weight melted off, and the youngest world champion since Kelly Slater broke down. The beach erupted. An entire country erupted. And it's just the beginning.
Surf

World Premiere of Brink: Surfing’s New World Order on 2.17.2015

1 min read
Dane Reynolds Double Barrel at Santa Barbara
Surf

Dane Reynolds Double Barrel At Sandspit

1 min read
Small waves, big crowd, and Julian's still ripping.
Surf

Julian Wilson Crowd Surfing at Noosa

1 min read
Double Amputee Skating
Surf

Inspiring Double Amputee War Veteran “Sergeant Stubbs” Shredding the Skatepark

1 min read
Surf

Firing Rincon: Glassy, Aqua Blue and Absolutely Perfect

1 min read
Environment

Battle of Nature’s Titans: Seal vs. Octopus

1 min read