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The Inertia

The Inertia

Distributor of Ideas

Waimea Bay is one of the most respected waves in the whole world. It was Eddie Aikau's playground, and now it has become a cornerstone of big wave surfing. The Bay is a lot more than just a really, really big wave – it's an icon.
Surf

Managing Fear at Waimea Bay: Where “Every Mistake is Life-Threatening”

1 min read
Basque Country goes XXL.
Surf

Session of the Year: Basque Country Goes XXL

1 min read
Naxto hits a ten
Surf

Naxto Gonzalez and the Longest Drop Ever

1 min read
"This is my house," Ulu says. "No electricity, no running water... we don't have the best things in the world, but my family makes it a really loving environment, and I wouldn't change it for the world."
Environment

Shark Attack Survivor Teams Up With Waves4Water to Bring Clean Water to His Family

1 min read
Look at that smile! Look at that style!
Surf

Congratulations, Stephanie Gilmore: You Win the World!

1 min read
Craig Anderson Hypto Krypto by Hayden Shapes
Surf

Craig Anderson Annihilates the Hypto Krypto by Hayden Shapes

1 min read
Ever notice how the ones surfing in some of the worst conditions look like they're having the most fun?
Surf

River Surfing in Idaho Looks Really, Really Cold

1 min read
Thankfully for us poor folk, this guy came up with an idea that involves four leaf blowers, a few metal straps, and some wood.
Video

You Could Build Your Own Hoverboard!

1 min read
John John Florence and Jon Pyzel are a great team.
Surf

Why are John John’s Boards so Perfect?

1 min read
Alex Dephillipo and Leah Dawson - jokin' around.
Primo

Surfers Tell Jokes: Alex DePhillipo and Leah Dawson

1 min read
Ricardo Dos Santos gets the barrel of his life at Kandui.
Surf

Ricardo Dos Santos Stands Tall in a Bus-Sized Kandui Tube

1 min read
When it comes to Jaws, Shane Dorian is the guy.
Surf

Shane Dorian’s Incredible Session at Jaws

1 min read
But of course, everyone's always going to judge the judges, so for a quick comparison, let's have a look at Jadson Andre's 9.37 and Kelly Slater's 9.57.
Surf

Judging the Judges: Kelly Slater’s 9.57 vs. Jadson Andre’s 9.37

1 min read
Pipeline called off on Friday due to tricky conditions.
Photos

Why Was the Billabong Pipe Masters Called Off on Saturday?

1 min read
Free advice from the pros: how to surf pipeline.
Surf

Free Advice from the Pros: How to Surf Pipe

1 min read
Sanchis goes down hard in the worst possible place. Moments later, the full brunt of Nazaré's weight lands on him. And you can bet that brunt weighs a whole lot.
Surf

Benjamin Sanchis Smashed by Massive Nazaré

1 min read
Gabriel Medina is a certified surfing phenomenon. But he's not alone in the water
Surf

Medina’s Run for the Title: A Family Affair

1 min read
Soon after the contest was called off, everything changed. One of the best free surf sessions in years proceeded to knock the socks off everyone watching.
Photos

Most Exciting Pipeline Ever?

1 min read
Bo at work.
Surf

Pro Surfer and Plus-Size Model Bo Stanley is Going on the Bachelor

1 min read