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The Inertia

The Inertia

Distributor of Ideas

Environment

A Great White Encounter to Wake You Up on a Monday

1 min read
Surf

Surf Photo of the Week 5.12.14

1 min read
Arts

Sunday Vibes: IZ Takes Us Over the Rainbow

1 min read
This is the best Mexican hat dance we've ever seen. Arriba, Alex Gray!
Surf

Let’s Get Sombrarreled

1 min read
The shark seems determined to continue beaching itself while the man is determined to keep pulling it back out to sea, which is incredibly nice of him, considering the shark's reputation.
Video

Man Saves Beached Great White Shark

1 min read
Surf

A Few Barrels: Koa Rothman’s Year Getting Shacked

1 min read
frothing over Still Filthy
Surf

Feel Good Friday: Andy Irons, Shane Dorian Froth Over Filthy Habits

1 min read
Business & Media

ASP Assumes Control of Vans Triple Crown of Surfing

1 min read
Surf

Clay Marzo Supercut: Life Is Super

1 min read
Surf

Jordy Smith’s Victorian Eclipse: Perfect 10s on 10s

1 min read
Penis for a nose, or nose for a penis?
Surf

Surfing’s Most Ridiculous Questions: Penis for a Nose, or a Nose for a Penis?

1 min read
We love them both. Whether you're drinking Budweiser or Fosters (no one drinks Fosters), we salute your waves and everything that comes with them.
Photos

Australia Vs. America: 50 Photos of Two Amazing Surfing Nations

1 min read
Surf

Happy Daze: Beyrick de Vries Shreds South Africa’s East Coast

1 min read
Travel

A Surf Journey: I Had Too Much To Dream Last Night

1 min read
Clay messed up both knees, gained a ton of weight, and didn't surf for months during his rehab. The bottom fell out of Quik's (his main sponsor) market, and Marzo found suddenly found himself without a job. Here's where he's at in life now in What Happened to Clay Marzo, Ep. 3
Surf

Why Did Quiksilver Drop Clay Marzo?

1 min read
Surf

#InstaFlavorOfTheWeek: Alexander Cleland

1 min read
Surf

Kai Lenny’s Five-Sport Days

1 min read
Surf

Puddle Surfing: Jamie O’Brien Gets Barreled in Mud Water

1 min read
Surf

Loose Screws: You Gotta Be Crazy to Charge This Hard

1 min read