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The Inertia

The Inertia

Distributor of Ideas

Surprise! John John Florence and Blake Kueny made a spectacular web clip full of surfing. And as someone interested in the evolution and future of high-performance surfboard riding, you should watch it.
Surf

John John Florence’s Begin Again

1 min read
Currently ranked 5th on the ASP Women's World Tour, Stephanie Gilmore has withdrawn from the upcoming contest in Brazil due to a foot injury. Photo: ASP/Dunbar
News

Steph Gilmore Withdraws from Brazil Due to Injury

1 min read
Beautiful Girl Swims with Great White Shark
Surf

Beautiful Woman Swims with Great White Shark

1 min read
April's Ten Best Photos
Photos

April’s Ten Best Photos

1 min read
Although this spoof on Nike Surfing and Kolohe may have arrived a few months late, Nathaniel Curran and friends certainly make their point: Under-prepare. Over-deliver.
Comedy

A Nike Surfing and Kolohe Parody

1 min read
Tom Lowe hitting the eject button
Surf

In Winter’s Arms

1 min read
Kelly Slater and Jim Lindberg of Pennywise rocking out.
Arts

Another Reason Kelly Slater Rocks: Pennywise and Stage Dives

1 min read
March was a good month for photos. We had an incredible amount of insanely talented photographers featured here. Above is just a small portion of their talent: ten of our favorite images from the last thirty days. March really did come in like a lion, but the lamb hasn't showed up yet.
Photos

March’s 10 Best Photos

1 min read
The fourth season of the Big Wave World Tour has come to a close, and Greg Long has been crowned World Champion.
News

Greg Long Crowned Big Wave World Tour Champion

3 min read
Parko flips Slater the bird. Priority's a b***h, and this is the perfect image to kick off 2013. Photo: ASP/Carey
News

Kelly Slater Beats Parko to Claim Quik Pro 2013

2 min read