Business & Media

Hipsters vs. Natural Hipsters

Business & Media

In Defense (and Condemnation) of the Hipster

7 min read Dec 29, 2011

Ace Buchan Surfs Tahiti

Business & Media

The State of the ASP World Tour in 2012

8 min read Dec 24, 2011

Perfect New Jersey Wave

Business & Media

The Value of a Wave

5 min read Dec 23, 2011

Pipeline Mikala Jones

Business & Media

Drugs, Meth, and Hawaiian Surf Culture

9 min read Dec 20, 2011

Kassia Meador, making the fans happy. Photo: ASP

Business & Media

Down The Line: Kassia Meador on Surfing in China

1 min read Dec 18, 2011

A fight on the North Shore instigated a wave of rumors involving tension between Hawaiian and the visiting surf community. Photo: ASP

Business & Media

North Shore Fight Ignites Conspiracy Theories

2 min read Dec 18, 2011

Despite significant buzz and surprisingly accomodating conditiions in 2011, the ASP and Quiksilver announced the cancellation of the Quiksilver Pro New York in 2012. Photo: ASP/Rowland

Business & Media

Quiksilver Pro New York Cancelled

2 min read Dec 17, 2011

Team Perrow celebrates Kieren's win at the Pipeline Masters. Photo: ASP/Cestari

Business & Media

Kieren Perrow: The Blue Collar Champ

2 min read Dec 15, 2011

This is the first national report on the recreational, demographic, and economic characteristics of surfers, which took place at the 2011 Global Wave Conference in San Sebastian, Spain.

Business & Media

Economic Profile of U.S. Surfers

1 min read Dec 12, 2011

"Consider this: WaveJet will enable anyone, at any skill level, to get in the lineup and catch any wave without using any energy." Photo: WaveJet.com

Business & Media

The WaveJet: Friend, Fad, or Foe?

4 min read Dec 9, 2011

Carissa Moore Vans Triple Crown Respect

Business & Media

Dude, Respect Carissa Moore (and Women)

5 min read Dec 2, 2011

Support The Inertia and receive The Inertia's Anniversary Tee-Shirt, Clark Little's 2012 Shorebreak Calendar, and a big box of Clif Bars!

Business & Media

Your Two Cents

4 min read Nov 28, 2011

Kelly Slater Wave Pool Patent Illustration

Business & Media

A Few Clarifications about the Wave Company

5 min read Nov 24, 2011

Kelly Slater Wave Company

Business & Media

A Statement from Kelly Slater Wave Company

3 min read Nov 23, 2011

What if the ASP folded tomorrow and pro surfing were actually dead? Would surfing really be better off? Photo: ASP

Business & Media

ASP: Is Pro Surfing Really Dead?

10 min read Nov 22, 2011