Primo Beer Rocks The Inertia Rooftop with Yacht and DJ Keala Kennelly

Put your Primos up! A gigantic crowd turned out in full force to celebrate the LA relaunch of Primo Beer, Hawaii's Original Beer, at The Inertia HQ. Aloha vibes were in max effect. Photo: Dan LeMaitre
Primo x The Inertia, welcome to the party. Photo: Dan LeMaitre
DJ (and big wave charger) Keala Kennelly, provided radical tunes for the evening. Photo: Dan LeMaitre
The sunset was free, too! What an epic night... Photo courtesy of Primo Hawaii's Instagram
Everyone got lei'ed... Photo: Dan LeMaitre
Tahitian Fire, hula show in 35mm film. Photo: Dan LeMaitre
Stephanie Gilmore, 5x ASP world champion surfer, and Ava Warbrick, the director of her new film "Stephanie In The Water." Thanks for letting us do a quick photo shoot, girls. Sorry for the creepy homeless guy that harassed us! Photo: Dan LeMaitre
Stephanie Gilmore and Ava Warbrick, all smiles on the rooftop. Photo: Dan LeMaitre
We even got a little hula show courtesy of Tahitian Fire. They rocked. Photo: Dan LeMaitre
This lucky guy won a five night stay at Turtle Bay on the North Shore of Hawaii! Yeah, he was stoked. Photo: Dan LeMaitre
Enjoy the free beer and tacos... if you can get past the security guards. Photo: Dan LeMaitre
Yacht, doing what they do best. Photo: Dan LeMaitre
These guys were hoping to win the rad Solé x Primo custom beach cruiser behind them. Photo: Dan LeMaitre
Keala Kennelly, owning the DJ table. Photo: Dan LeMaitre
A two-piece panoramic of the rooftop carnage. Photo: Dan LeMaitre
Aloha! Photo: Dan LeMaitre
LA rock band Yacht put on an amazing show at sunset too. The Venice rooftop was rockin'. Photo: Dan LeMaitre
Repping the blue and white! Photo: Dan LeMaitre
Claire Evans of Yacht. Photo: Dan LeMaitre
Claire Evans, belting out epic vocals for Yacht's set. Photo: Dan LeMaitre
Repping the blue and white! Photo: Dan LeMaitre
Good vibes, courtesy of Primo. Photo: Dan LeMaitre
Everybody loved Yacht. Photo: Dan LeMaitre
More mayhem. Photo: Dan LeMaitre
To be honest, I'm not sure how to caption this one. Nonetheless, these guys seem to be having a good time. Photo: Dan LeMaitre
Good vibes, thanks Primo! Photo: Dan LeMaitre

Last saturday The Inertia partnered with Primo Beer to celebrate Primo’s L.A. brand relaunch by throwing a rooftop party of epic proportions. If you missed it, you blew it.

The Inertia Rooftop in Venice reached max capacity way too quickly, and between hundreds of good-lookin’ guests, including gorgeous badasses like 5x World Champion Stephanie Gilmore, legendary big-wave charger and DJ Keala Kennelly, and L.A. rock band Yacht to tear down the house, it was one for the books.

Wahoo’s hooked up the tacos, and holy guacamole they were legit. Primo kept the beer cold and flowing. A select handful of leis had winning numbers for the raffle, which included grab bags from Lightning Bolt, a sick beach cruiser bike from Solé, beater boards from Catch Surf, and a five-night stay in Hawaii courtesy of Turtle Bay Resort. As the sun went down, the music turned up. DJ and big wave charger Keala Kennelly kept the crowd alive with a sick set, followed up by Yacht, who absolutely killed it, like they always do. See the photos for proof.

See and hear more from Yacht over on their website.

Again, a huge thanks to our friends at Primo Beer for being absolutely awesome. If you’re feelin’ frisky, connect with Primo on Instagram (@primohawaii), Facebook, and Twitter: @primohawaii.