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Here’s How Athletes, People and Brands are Preparing for California’s Biggest Storm in a Decade

It could be a wet one.

BY The Inertia Mountain | Staff

This one is going to be a doozy. As California prepares for the storm of storms, the big one that could put an end to relentless drought, people are digging in, digging out, and finding a way to deal (it’s easier for some, than others). Parts of the High Sierra could receive up to 20 feet of snow, although the snow level is over 8,000 feet so it could be a wet one. So with that in mind, here’s a quick Instagram snapshot of what’s happening on the ground in the Golden State, which this week, could be totally white.

These guys are filling up their growlers:

Have you stocked up on your growlers before the storm hits!? Be safe and drink safe! #aleyeah #auburnalehouse #auburn #california #craftbeer #craftbrew #growler #brewery #pineappleexpress #californiastorm

A photo posted by Auburn Alehouse (@auburnalehouse) on

Elyse Saugstad, like many mountain pros, is preparing to shred:

There's no end in sight with how much white stuff is in the forecast for the Sierras. #bringitmothernature #letshopeourhousesdontfloatawayovertheweekendthough #yesplease2017 ?: Stephane Godin

A photo posted by Elyse Saugstad (@elysesaugstad) on

The Jones Snowboard squad is taking advantage:

Stoke is high in the @Sierra! @sammy_luebke @rylandbell @man_mur88 tore up @squawalpine yesterday after a monster storm dumped up to seven feet in #tahoe. #carbonflagship #jonessnowboards

A video posted by Jones Snowboards (@jonessnowboards) on

Matt Biolis is expanding minds:

Hey @chris_christenson73 this one is for you. Wish you were here. @goodmannnnnn mid morning methods. While @rob_rip follows. #FrozenIphoneFingers

A video posted by Matt Biolos (@mayhemb3_mattbiolos) on

Mammoth locs have just been trying dig out:

Glad you found your car @antresewood! #LaNiña #2017 @tylernorthernn #mountainlocals

A photo posted by Mountain Locals (@mountainlocals) on