Jake Carpenter is a certified legend. He took the little-known Snurfer, or crude wooden plank used to slide on snow sideways, and turned it into a national pastime. The Burton founder joined NPR’s “How I Built This” to talk about creating his brand that would change snowsports forever. Simply hit the triangle to listen or go to NPR to download.
Listen to Jake Burton Carpenter as He Joins NPR’s ‘How I Built This’ to Talk About Creating the Snowboard
A little insight into how he turned the Snurfer into a national pastime.
BY The Inertia Mountain | Staff

Listen to Jake Burton Carpenter as He Joins NPR's 'How I Built This' to Talk About Creating the Snowboard
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