The Surf Ranch is a strange place. Sitting out there in cow country, a giant pool that pumps out perfect waves. It’s objectively weird. Pretty, in a strangely dystopian, futuristic way. “This wave exists as a monument of man’s contempt for nature,” says YouTuber Casey Neistat.
Now, Neistat isn’t exactly embedded in surf culture. Oh, he’s internet famous, yes. He’s a surfer, sure, but his name is not on the lips of every surfer. So when he got a chance to go to the Surf Ranch, it’s likely he felt the same as any other average Joe would feel: nervous.
“It is an extraordinary privilege to be here,” he said. “What I mean by that is there’s only one of these in the world, and this place is so expensive to operate that to rent it out for one day is like, $50,000.”
That means that each wave, according to Neistat, costs about $100 per second to ride, so if you blow it… well, you blew it.