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Home court advantage for an insane relaunch party. Photo: Isaac Zoller
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The crowd was held in rapt attention for the act of the night. Photo: Megan Moore
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Quincy Davis and crew helped celebrate the relaunch. Photo: Foxtales
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Jesse Billauer digging G. Love's performance snaps a keepsake of the night. Photo: Megan Moore
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'Twas a windy evening. Perfect to keep the flag flyin' high. Photo: Isaac Zoller
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The Red Bull crew lookin' suave. Steve Kelty, Monica Morrell, and The Inertia's music editor, Johnny Blades. Spreading aloha vibes for free. Photo: Foxtales
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And the winner is...The Inertia's Zach Weisberg and Alex Haro announce the lucky numbers of the night's raffle. Photo: Megan Moore
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Proud to be 'murican. The pre-show show. Photo: Isaac Zoller
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Wasserman kingpin Blair Marlin made the trek up to party down. Photo: Foxtales
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Be careful where you reach! Alex just "iced" Zach mid-raffle. Gotcha! Photo: Megan Moore
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The view from the top. Palm trees and power lines. Venice skyline. Photo: Isaac Zoller
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G. Love came prepared with a full arsenal of harmonicas. Photo: Megan Moore
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Shades at night (except for G. Love). Photo: Foxtales
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G. Love got the house rockin' with an hour long featuring plenty of golden oldies as well as some new stuff from his upcoming album, Sugar. Photo: Isaac Zoller
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The Inertia founder Zach Weisberg stokes the crowd. That shirt, though. We should really be talking about that shirt. Photo: Isaac Zoller
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The Foxtails photo booth was a hit with a lingering line all night. Memories, people! Photo: Megan Moore
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It was fun, guys. Photo: Isaac Zoller
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Mike Smolowe and Emily Valdez can't take a bad picture. Photo: Foxtales
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Look west, young man. G. Love preps for his evening set with a short interview, live on The Inertia soon. Photo: Isaac Zoller
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Life Rolls On's Jesse Billauer, Aviator Nation's Paige Mycoskie and Jobi Manson, among others kept warm on a cool Venice night. Photo: Megan Moore
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Venice's finest: Lightning Bolt's Robbie Reynolds, Nike's Jonathan Probert, stylist Jamie Leonard, Ali Pickering, and Graham Erhard packed in one frame. Photo: Foxtails
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Brushfire Records, TOMS sunglasses, Aviator Nation gear, PBR, Popchips, Red Bull, and special sauce. It was all up for grabs this evening. Photo: Megan Moore
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The Inertia's Michael Woodsmall and Alex Haro with Stevie Lindquist and Promo Jam's Amanda MacNaughton. Photo: Foxtales
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G. Love played about an hour-long set that ended when the sun had completely set behind the Venice backdrop. Photo: Megan Moore
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One (G.) love. Photo: Isaac Zoller
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G. Love and his biggest fans. The photo booth escalates. Photo: Foxtales
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Paige Mycoskie, of Aviator Nation, all smiles enjoying the night's festivities. Photo: Megan Moore
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This dude is the man. Photo: Isaac Zoller
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Derrik Kapalla, of Shaper Studios, with Red Bull's Steve Kelty and two friends huddle up around tall can PBRs and a mix of great company. Photo: Megan Moore
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The Inertia Editorial Intern Taylor Pitz. Photo: Foxtales
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G. Love even hopped in a few frames. Photo: Foxtales
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Zach really liked his Red Bull and PBR. Alongside those two as well as PromoJam, Brushfire Records, Farm League, Toms, Aviator Nation, goFlow, and Buried Life Entertainment, we were in great company. Photo: Isaac Zoller
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"I am a...golden god!" Photo: Isaac Zoller
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The man making it all happen – Ben Beverly of Brushfire Records with G. Love and Ismael's tasty tacos. Those tacos were serious. Special thanks to all for an amazing night. Photo: Isaac Zoller
Last night, we introduced The Inertia’s new and only-improved publishing platform the best way we know how — a rooftop throwdown overlooking our home base of Venice. With the day’s winds making our new flag dance, we were joined by our favorite people in and around Los Angeles to revel in the transformation of surfing’s definitive community. And guess who came to dinner? Philadelphia’s resident surfer and harmonica-totin’ musician, G. Love! There to promote G. Love and Special Sauce’s upcoming album Sugar (with an April 22 release date), and simply being a damn good guy, he played our team and friends into a frenzy, a frenzy that Party Boy Scout DJ’d through the night. And — with plenty of Red Bull, PBR and tacos from Venice’s best taco truck to keep spirits high — we danced our legs numb. Did we mention there was a photo booth?
Special thanks to the ridiculously generous partners of the night who kept the aloha vibes rolling: Red Bull, Pabst Blue Ribbon, Bushmills, TOMS, Aviator Nation, Farm League, Brushfire Records and G. Love, Promo Jam, Buried Life Entertainment, GoFlow, Pop Chips, Kippy’s Ice Cream, and to Foxtales for the ultra rad photo booth.
What a night.
