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Surf Expo 2014: Gear of the Show

2014 started off with big changes in the surf biz but for many brands, it was a time to go back to the roots. If there’s one story to be told in the business of surf, it’s SUPs.

Panama Jack Beach Cruiser

Brought back from the grand ole year of 1933, Panama Jack has partnered with bike maven, Huffy, to bring back the iconic beach cruiser that made its way into the US military and the US post office. For those who dragged a used bike out of the dumpster, maybe a brand spankin’ new $159 dollar set of 26’’ wheels, cork handlebars and wood grain trim isn’t such a bad idea.

Panama Jack

Hobie-Polarized Motion Collection

There’s a lot of techno-babble when it comes to shades – polarized this, reflective that – all good stuff, but we just want to see our hard-spent dollars at work. That’s exactly what the rep at Hobie-Polarized did by pulling out a Sharpie and scribbling all over the shades, only to wipe them off with no trace. Technology these days…

Hobie Polarized

Other awesome pics from Surf Expo 14 that would be sinful not to share

Body Glove models walking the catwalk right inside the main entrance to the floor. Perhaps this was the most unproductive area of the show.

Body Glove Models

Yes, these are the legends of the movie that inspired us all.

Endless Summer Cast

Here are the boards from the film.

Old boards

SUP there! Just yoga-in’ away in the SUP pool.

SUP Yoga