Joel Tudor is joining Birdwell as brand ambassador. Photo: Birdwell
Orange County, California, based surf apparel company Birdwell has signed longboarder Joel Tudor. The new partnership cements a long relationship between Birdwell and the three-time world longboard champion – one that started early on in Tudor’s surfing career.
“This partnership has been a long time in the making,” Tudor said in a press release from the company. “For years I carried a lucky pair of [Birdwell] shorts on all my travels. I had [Birdwells] on when I won my first World Surf League title in 1998, [and] have worn them in countless grappling matches since. Now I get to rep the [Birdwell] label for the rest of my years in this fantastic life of surf!”
Birdwell will work with Tudor to develop a custom line of products, including a version of his “lucky” shorts. As a member of the Birdwell roster (which also includes Kevin Skvarna, Arthur “Toots” Anchinges, Chris Christenson, and Robert “Wingnut” Weaver), Tudor will develop surf and jiu-jitsu content, including long and short-form film projects, photo trips and more.
“Joel is a true icon and treasured in the culture of surfing,” said Birdwell CEO Eric Crane. “Working with him two decades ago at Op, I witnessed his incredible work ethic and brand impact. I’m proud to welcome Joel home to Birdwell, and help bring his ideas to life.”
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