15 Years in 14 Minutes: CAPiTA Snowboarding Documentary a Lesson in Chasing Passions

Yeah, we know brand-produced documentaries–where companies tell their own stories–can sometimes produce eye-rolling responses from readers and viewers because of the lack of objectivity. But there’s a pretty cool message in CAPiTA Snowboarding’s recent anniversary docu: be creative, do what you feel, and chase your passions to the end of days. And you gotta’ stand up and root for that. And you can learn something at the same time. CAPiTA stormed the snowboarding industry at the turn of the century, at a time when the sport needed a good kick in the arse. So enjoy yourself a little inspiration.