This Is How You Sell a Truck to a Mountain Man (or Woman)

I don’t speak Russian, and definitely have no idea what Jones Snowboards ambassador Sasha Ilyin is saying throughout this Volkswagen commercial. But I do speak snowboarding — relatively well… — and ABSOLUTELY know exactly what the Russian freerider is saying all the same.

Anyway, this is how you sell a truck to a mountain man (or woman). Nothing unnecessary like overtly obnoxious scenes of the truck spraying rocks. Just the truck doing work and getting Ilyin from point A to point B and back again.