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The Inertia

The Inertia

Distributor of Ideas

John Kelly is a pretty awesome story. Because he's stylish on a skateboard
Surf

NFL Running Back John Kelly Is a True Skate Rat

1 min read
Bethany Hamilton surfing with dog
Surf

Watch Bethany Hamilton Surfing With Her Adorable Shar-Pei

1 min read
Laird Hamilton hydrofoiling
Surf

Laird Hamilton Has Been at the Forefront of Surfing’s Biggest Movements; Is e-Foiling the Next One?

2 min read
Surfing Hawaii North Shore Pipeline
Surf

‘The Backyard’ Is a 10-Minute Masterpiece Starring Pipeline

1 min read
Surfing Ireland waves
Surf

Luke Hynd Went on a Successful Irish Slab Hunt

1 min read
Asher Pacey surfing twin fin
Surf

Asher Pacey’s Masterclass In the Art of Ripping on a Twin Fin

1 min read
Nathan Florence and John John Florence surfing
Surf

Nathan Florence’s Reaction to John John’s Mega-Rotation Is Pretty Much All of Us

1 min read
SUP Foilboarder wipeout
Surf

Watch This Stand Up Foilboarder Just About Cut Someone In Half

2 min read
Bethany Hamilton workout
Health

This Is Bethany Hamilton’s 10-Minute Essentials Workout

1 min read
Angelo Lozano's Puerto Escondido highlight reel will spark fear in your heart! Photo: Screengrab/Vimeo
Surf

Angelo Lozano’s Puerto Escondido Highlight Reel Might Scare You From the Place Forever

1 min read
Mick Fanning Joel Parkinson surfing Superbank
Surf

Quick Like Lightning or Smooth Like Silk: A Mick Fanning and Joel Parkinson Comparison

1 min read
Torren Martyn and Laurie Towner in Norduland
Surf

Torren Martyn and Laurie Towner Traveled Very Far North to Make One of the Year’s Most Visually Stunning Surf Films

2 min read
Surf

Jamie O’Brien Duct-Taped His Head and Surfed Pipe Three Days After Almost Drowning There

2 min read
Surf

Here’s Austin Keen Attempting to Teach an NFL Lineman How to Skimboard

2 min read
Brett Barley shows off a pretty wild looking GoPro tail mount. Photo: Screenshot/Youtube
Surf

What’s Up With Brett Barley’s Wild Looking GoPro Tail Mount?

2 min read
Trevor Gordon lines one up north of the border. Photo: Screengrab/Vimeo
Surf

Trevor Gordon Refurbishes a Dilapidated Boat for a Canadian Surf Expedition

1 min read
American Express is pioneering the first credit card made of upcycled ocean plastic, available later this year. Photo: American Express
Environment

American Express Planning to Introduce the First Ocean Plastic Credit Card

3 min read
El Salvadorean ripper Bryan Perez was quietly doing turns like this until Billabong showed up and offered him a slot on the team on the spot. Photo: Screengrab/Youtube
Surf

The Billabong Team Showed Up, Saw a Local Ripper Doing This, and Put Him on the Team

1 min read
Nathan Florence surfing North Shore
Surf

Nathan Florence’s North Shore Winter Highlight Reel Is Just 3 Minutes of Insanity

1 min read