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The Inertia

The Inertia

Distributor of Ideas

Dave Kalama foils Jaws, a place he knows better than anyonoe
Surf

Dave and Austin Kalama Make Foiling Jaws Look Extremely Fun

1 min read
Donavon Frankenreiter from Taylor Steele's Hit and Run.
Surf

Before the Single Fins and Beaver Tail Wetsuits, Donavon Frankenreiter Was a Thruster Guy

1 min read
Morgan Maassen films Trevor Gordon on an ankle slapper at Rincon.
Surf

Morgan Maassen’s Foray Into the Follow-Cam Is a Welcome Perspective Shift

1 min read
Jamie O'Brien couch surfing Pipeline
Surf

Jamie O’Brien and Poopies Show the Difficult Reality of Couch Surfing

1 min read
Surf

Keala Kennelly Gave a Powerful World Title Acceptance Speech Everybody Should Hear

2 min read
Reef's Fanning Pack
Surf

Reef’s Beer-Opening ‘Fanning’ Pack Is a Summertime Beach Essential

1 min read
Rob Machado gives out free surfboards at Pipes.
Surf

Rob Machado Showed Up at the Beach to Give Away Free Surfboards; People Were Psyched

1 min read
Kai Lenny surfing Rincon
Surf

Watch Kai Lenny Flipping Out at Rincon

1 min read
Keala Kennelly and Grant Baker big wave surfing
News

Keala Kennelly and Grant Baker are the Newest Big Wave World Champions

3 min read
Candide Thovex jumps Snowcat
Mountain

Candide Thovex Launched Over a Snowcat Milliseconds Before It Demolished a Kicker

1 min read
Matt Bromley big wave surfing
Surf

Matt Bromley Was Born to Surf Some of the Biggest Waves on Earth

1 min read
Jordy Smith surfing in Africa
Surf

Jordy Smith’s Stoke Level Is Something We Can All Relate To

1 min read
Luzimara Souza Brazilian surfer dead after lightning strike.
News

Brazilian Surf Champion Luzimara Souza Dies After Lightning Strike at Sea

2 min read
Koa Rothman charging Waimea.
Surf

Charging Late Season Waimea With Koa Rothman and Company

1 min read
Dane Reynolds Photo: David Greer
Surf

Here’s an Unauthorized Dane Reynolds Edit to Feed the Clip-Starved Hordes

1 min read
Sergio Cosme at Nazare
Surf

How Sérgio Cosme Grew to Be Known As the ‘Guardian Angel’ of Nazaré

2 min read
Watch two pros shred the Zambezi's famous barreling river wave
Surf

Watch These Two South African Surfers Shred the Zambezi’s Iconic Barreling River Wave

1 min read
Photos

Life’s Been Trying to Keep Robb Wilson and His Camera Out of the Water; Lucky For Us, It Hasn’t

3 min read
Jared Mell and the soulyest of soul arches. Photo: Screengrab/Vimeo
Surf

Jared Mell’s Soul Arch Is Proof Behind Every Talented Logger Is a Better Chiropractor

1 min read