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The Inertia

The Inertia

Distributor of Ideas

Mick Fanning Soft Boards
Surf

Mick Fanning Is the Fastest Man on a Foamie

1 min read
Santa Barbara locals risking hepatitis for some Sandspit action.
Surf

Question: Is a Sandspit Tube Worth the Risk of Hepatitis?

1 min read
Kimi Werner and Justin Lee hunting
Video

The Importance of Knowing How to Live Off the Land In Hawaii With Kimi Werner and Justin Lee

2 min read
Jamie O'Brien playing camera roll roulette
Surf

Jamie O’Brien Played Camera Roll Roulette, and He’s Got Some Weird Stories to Tell

1 min read
Shark attack surfboard
News

Shark Attack Closes Beaches in Byron Bay

2 min read
Grant Noble surfing in Mexico
Surf

Watching Grant Noble Surf Is Like Going to an Art Show

1 min read
Alana Blanchard workout
Health

Alana Blanchard’s Full Body Workout Will Make You Sweat Just by Watching It

1 min read
Bianca Valenti surfing Puerto Escondido
Surf

Bianca Valenti’s Unforgettable Puerto Bomb

1 min read
Tony Hawk, Shaun White, Kelly Slater, and Mark Mothersbaugh singing Devo!
Arts

Three GOATs Sing Carpool Karaoke Around Los Angeles

1 min read
Black snow in Siberia
Environment

Strange Black Snow Falls in Siberia; Residents Blame Local Coal Industry

2 min read
Alex Gray
Surf

4 Minutes of Wade Goodall and Alex Gray Displaying Some Very Solid Tuberiding Prowess

1 min read
Island. Photo: Morgan Maassen
Surf

A ‘Visual Odyssey’ Through the In-Between With Morgan Maassen

1 min read
Mason Ho, excited after a first round win at last year's Bells event.
Surf

13 Juicy Valentine’s Day Haikus for Badass Outdoor Athletes

3 min read
Paul Fisher at the Grammys
Arts

Paul Fisher, AKA FISHER’s Hilarious Grammys Red Carpet Interview

1 min read
Pat O'Connell Throwback
Surf

Let’s Flash Back to Pat O’Connell In His Surfing Prime

1 min read
Conner Coffin surfing on the North Shore.
Surf

Conner and Parker Coffin Picking Some Late-Season Meat off the Bones in Hawaii

1 min read
Kai Hing
Surf

Let Kai Hing Teach You a Thing Or Two About Unmistakable Personal Style

1 min read
Josh Neuman skateboarding in Austria
Video

This Sickeningly Fast Downhill Skateboarding Video Will Blow Your Hair Straight Back

1 min read
Blair Conklin on Catch Surf surfboard at the Wedge
Surf

Blair Conklin Is a Master of the Foamie

1 min read