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The Inertia

The Inertia

Distributor of Ideas

Tell it, John! Photo: WSL/Kirstin
Surf

Read John John Florence’s First-Person Tell-All Article

5 min read
Surf

When the World’s Best Longboarders Compete for the Longest Wave Everyone Wins

1 min read
Surf

Is There Anything More Idyllic Than Solo Crystalline Tube Threading?

1 min read
Photos

Our Favorite Photos From February

2 min read
Have you ever wanted an electric bicycle? Jeff Clark's signature cruizer might be it... but it ain't cheap.
Gear

The Jeff Clark Signature Cruz Might be the Electric Bicycle You Never Knew You Needed

2 min read
Free Jazz Vein is one of surfing's most interesting full-length films.
Surf

Just a Taste of One of Surfing’s Most Interesting Films

1 min read
Surf

Amy Murphree and a Dazzling Bit of Puerto Rican Footwork

1 min read
Surf

In Tribute to Bruce Brown, California May Soon Offer Endless Summer Inspired License Plates

2 min read
Depending on where you surf most, there's probably a good chance that you've surfed with sharks nearby at some point and never even noticed.
Surf

Here’s Proof That Not All Sharks Are Out to Get You

1 min read
Britt Merrick comes from serious surfboard stock.
Surf

Britt Merrick on His Life of Surfing, Shaping, and Growing Up in the Shaping Bay

1 min read
Shipstern Bluff ain't a place to go for a relaxing longboard session.
Surf

Meanwhile at Shipstern Bluff

1 min read
Burch doesn't ride surfboards. He rides waves. The surfboard is secondary; a simple vessel for the glide.
Surf

Ryan Burch and a Collection of Surfboards You Have to See to Believe

2 min read
Have you been to Baja? Have you driven that 1000-mile immaculate stretch of perfect, empty waves punctuated by vast stretches of the most beautiful country?
Surf

Mexico Sucks. Don’t Go

1 min read
Surf

How Does Filipe Toledo Train for the Gold Coast? Partaking in El Salvador’s Fruits

1 min read
Surf

Joel Parkinson and a Triple-Barrel Kirra Screamer

2 min read
Surf

Two of Surfing’s Most Interesting Characters Do a Surf Trip to Japan

1 min read
Surf

Watch Tom Lowe Take Off on a Nasty, Boily Mutant Slab

1 min read
Rudi Schwartz caught a dream wave or a nightmare wave at The Right.
Surf

This Single Wave at The Right Is the Stuff of Nightmares (or the Best Dream Ever)

2 min read
Included in this Kirra edit is Darren Handley's jetski flip a foilboard step off.
Surf

Cooking Kirra and a Foilboard Step Off

1 min read