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The Inertia

The Inertia

Distributor of Ideas

Surf

Alex Knost Just Dropped the Most Stylish Edit We’ve Seen from Kelly’s Wave Pool

1 min read
Surf

Dylan Hronec Is the Surfing Samurai

1 min read
Moran's surfing in this edit is the best we've ever seen it.
Surf

5 Minutes of Colin Moran You Don’t Want to Miss

1 min read
Surf

This Is What Happens When Things Go Very Wrong During a Rescue at Nazaré

2 min read
Alana Blanchard and Jack Freestone, surfing's strongest power couple, just became parents.
Surf

Alana Blanchard Just Had Her Baby!

1 min read
Conner Coffin won the 2017 Vans World Cup at Sunset Beach.
Photos

Conner Coffin Wins 2017 Vans World Cup at Sunset Beach

2 min read
Jai Lee is Australia's very own style king.
Surf

Here’s Some of the Best Longboarding You’ve Ever Seen

1 min read
A Family Surf Session at The Cove
Surf

A Family Surf Session at The Cove

1 min read
Mitch Hargreaves, a 19-year-old with a GoPro in his mouth, surfed over a shark at Cellito Beach in New South Wales, Australia.
Surf

19-Year-Old Surfs Directly Over Shark

1 min read
Seabass at Sunset
Surf

Watch Seabass’ Two-Turn 9.77 at Maxing Sunset

1 min read
Gilmore, everyone's favorite smiliest, shreddiest beauty, won the event with the same certain-something that only Stephanie Gilmore possesses.
News

Stephanie Gilmore Wins Maui Women’s Pro at Honolua Bay

3 min read
Surf

Inside the Nazaré Swell that Broke Andrew Cotton’s Back

2 min read
Surf

Albee Layer Learns the Hard Way that New Zealand Sea Lions Don’t Mess Around

1 min read
Are you one of those people who sees a soft top in the lineup and makes a face like someone just shit up your nose?
Surf

Face It, Soft Tops Are Super Fun

2 min read
Tyler Wright hoisted the championship trophy for the second consecutive year. Photo: WSL/Cestari
News

Tyler Wright Wins Second Consecutive World Title

2 min read
When the Billabong Pipe Masters sounds the starting horn, John John Florence is going to be the one with the target on his back.
Surf

Is There Anyone Better Than John John In Hawaii?

1 min read
Davi Teixera at ISA World Adaptive Championship. Photo: Chris Grant
Surf

Watch the 2017 Stance ISA Adaptive World Championship Live Now!

1 min read
Surf

Who Doesn’t Love a Good Wipeout Reel?

1 min read
If you want to be one of the top guys on the North Shore, you can't just paddle out and get the wave of the day. You've got to train hard and put in your time, like Eli Olson.
Surf

Eli Olson Literally Fights to Become One of the Best

1 min read