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The Inertia

The Inertia

Distributor of Ideas

Among Bruce Brown's other classics is Surfing Hollow Days, which includes the first surfing footage of Pipeline ever shot.
Surf

Watch Bruce Brown’s ‘Surfing Hollow Days’ In Its Entirety

1 min read
The entire ocean landed directly on Billy Kemper's head, which, had he been wearing it, would have knocked his signature cowboy hat clean off.
Surf

Watch Billy Kemper Get Poleaxed at Massive Jaws

1 min read
Stephen Brown, 23, and his girlfriend, Hailey Dandurand, 20, were charged Saturday evening with second-degree murder. Photos: HPD/Star Advertiser
News

Two Suspects Officially Charged In Brutal North Shore Murder

2 min read
French Beachies Ain't Nothin' to Mess With
Surf

French Beachies Ain’t Nothin’ to Mess With

1 min read
Surf

This Is Kai Lenny Getting Towed Into Outer Reef Pipeline on His Foil

1 min read
Have you ever been swimming around, looking at how amazing everything is underwater, completely and blissfully unaware that somewhere very close is a giant great white shark?
Video

Massive Shark Surprises Diver; Gives Him a Gentle Kiss on the Head

1 min read
Surf

Bruce Brown, Father of Surf Films, Has Died

1 min read
Dusty Payne proved he's not going to be forgotten about with a win over Benji Brand, Seth Moniz, and 2015 Pipe Invitational champ, Jack Robinson.
Photos

15 Photos: Dusty Payne Wins Pipeline Invitational

2 min read
The North Shore is a beautiful place. Even more so when you've just jumped out of a plane and you're looking down on it.
Video

Skydiving Over the North Shore Looks Like the Best Thing Ever

1 min read
Mountain

These Dudes Speaking on Behalf of House Parties in an LA Council Meeting Is Hilarious

1 min read
John John Florence found a wave at Backdoor that everyone on earth can appreciate.
Surf

John John’s Backdoor Bomb Was Absolute Madness

1 min read
Gift Guide

The Inertia’s 2017 Holiday Gift Guide

1 min read
Surf

This Guy Foiled a Tidal Bore and He Made it Look Really Fun

1 min read
Culture

This Film Explores Indonesians’ Symbiotic Albeit Tenuous Relationship with Volcanoes

2 min read
The '80s were by far the coolest time in surfing. Clothes were bright and tight, and Occy was King.
Surf

Billabong Just Made the Best ’80s Throwback Movie Trailer

1 min read
Kimi Werner is much more comfortable in the ocean than most. That's why Mercedes Benz latched onto her.
Surf

Kimi Werner Is the Newest Face of Mercedes Benz’s Campaign About Successful Women

2 min read
Surf

This Barrel That Kai Lenny Snagged in Oregon Recently Is Insane

1 min read
Rob Machado and Taylor Steele strategize post drone-fall. Photo: Proximity
Surf

Rob Machado and Craig Anderson Bummed to Lose a Drone During Epic Chile Session

2 min read
The Thomas Fire is one of four massive wildfires sparked on Monday and Tuesday. Photo: Ventura County Fire Department, via European Pressphoto Agency
News

Southern California Fires Force Over 27,000 to Flee Their Homes

2 min read