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The Inertia

The Inertia

Distributor of Ideas

Hohenstein's a Waikiki regular, which means, of course, that he is a fantastic longboarder and a fantastic crowd navigator.
Surf

This Grom Is a New-Age Waikiki Beachboy

1 min read
Getting the shot with Rob Machado and Todd Glaser
Surf

How to Get a Perfect Backside Tube Photo, with Rob Machado and Todd Glaser

1 min read
Filipe Toledo is far more than just a really good surfer. He's also a devoted father and husband.
Surf

Watch Filipe Toledo’s Daughter Have Her First Surf Lesson

1 min read
Meet Tyler Purcell, a 5-Year-Old Pro Surfer
Surf

Meet Tyler Purcell, a 5-Year-Old Pro Surfer

1 min read
Culture

This Is One of the First Known Photos Ever Taken of Cloudbreak

2 min read
The black bear that found its way to Rincon Point on Saturday had to be put down. Image: California Department of Fish & Wildlife
News

The Black Bear That Wandered Onto Rincon Point Was Euthanized

2 min read
Surf

Josh and Sierra Kerr Just Surfed the Weirdest Party Wave Ever

1 min read
On Saturday, a black bear decided he was going to have a beach day at Rincon.
News

A Black Bear Decided to Have a Beach Day at Rincon

1 min read
Rob Machado's most recent board is The Midas, and it looks very, very fun.
Surf

Rob Machado Breaks Down One of His Favorite Sleds

1 min read
Covered in blood, it appears that the shark died after it was hit by a boat and cut by the propellors. Back in July, the city of Santa Cruz closed the area off to would-be ocean enthusiasts. 
Surf

Great White Shark Washes Up Dead in Santa Cruz

1 min read
Tyler Stanaland believes he can fly at the Wedge.
Surf

Tyler Stanaland Believes He Can Fly at the Wedge

1 min read
Kassia Meador Leah Dawson Lola Migno
evolve

EVOLVE: Uniting the Brightest Minds in Surf and Outdoors Is Live Now!

20 min read
Cheater five feathers. Photo: Steve Young
Photos

This Pigeon’s Cheater Feather Hang Five Is Perfect

3 min read
When it comes to left-hand point break, Chile is a Shangri-La. Is there anywhere else on earth with such a plethora of left-hand perfection?
Surf

A Chilean Road Trip with the Vissla Crew

1 min read
Herbie Fletcher's influence on surfing can't be understated, and not just on the film side of things.
Surf

How Herbie Fletcher Shaped Surfing as We Know It

1 min read
Here, French pros Joan Duru and Maud Le Car found some time in between events to see what all the fuss was about. 
Surf

A Wavegarden Ménage á Deux

1 min read
Comedy

Watch These Canadians Invent Golf Course ‘Body Surfing’

1 min read
Surf

Joan Duru and Maud Le Car Model the Variety of Wavegarden’s ‘Cove’ Tech

1 min read
Surf

Noah Beschen CHARGES

1 min read