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The Inertia

The Inertia

Distributor of Ideas

Red Bull has a very good series called Chasing the Shot.
Surf

When Time Stands Still: Welcome to the Void

1 min read
Surf

This Edit Will Reshape Your Idea of Surfing in Israel

1 min read
Torren Martyn is one of those guys who can surf just about anything. Where he really shines, though, is when he only has two fins beneath his feet.
Surf

Torren Martyn, a Twinnie, and the Perfect Central American Point Break

1 min read
Culture

Man Wins Halloween Surfing through NYC Dressed As Silver Surfer

1 min read
Just off the westernmost coast of Africa lies Lanzarote, one of the Canary Islands.
Surf

A New Big Wave Super Score in the Canary Islands

1 min read
This guy, however, probably got a little more than he bargained for when he found his way into some really, really big backwash.
Surf

Backwash Wrangler Gets Way More Than He Bargained For

1 min read
Nazaré is a shining gem in the world of surf, and it's finally getting the respect it deserves.
Surf

This is Nazaré’s First Big Swell of the Season

1 min read
Tour Notes is one of the best things about the tour.
Surf

Watch the Exact Moment John John Finds Out He’s World Champion

1 min read
Culture

Watch Danny Hess Break Down His Handmade Handplanes

1 min read
By now, everyone knows that John John Florence is the world champion.
Surf

The Evolution of John John Florence

1 min read
France in one of those places that should be on every surfer's bucket list. It's got it all: great waves, great food, great culture.
Surf

Rob Machado, Twin-Finning in France (and Much More!)

1 min read
Jack Lynch is a big fan of point breaks. He's also a big believer that variety is the spice of life, and his surfboard collection proves it.
Surf

Jack Lynch Spices Things Up in Waves You Dream About

1 min read
Surf

Ryan Burch Getting Barreled Silly and Testing Hand Shapes in Fiji

1 min read
Surf

Check Out This MONSTER Edit

1 min read
When one thinks of the Mediterranean Sea, they usually don't think of waves.
Surf

The Mediterranean Sea Was Absolutely FIRING This Month

1 min read
Surf

Surfers Attacked by Hyper-Aggressive Fur Seal in Australia

2 min read
Surf

Rincon Mat Surfer Proves Mat Riders May Be Having the Most Fun

1 min read
John John Florence 2016 World Champ
Surf

John John Florence Is Your 2016 World Champ!

1 min read
Jordy Smith is on fire in Portugal.
Surf

You’ve Got to See Jordy Smith’s Mind-Blowing Drop in Portugal

1 min read