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The Inertia

The Inertia

Distributor of Ideas

“Clay & I had discussed the idea of a signature model & artwork on a recent photoshoot, he is a huge L.A Lakers fan so I thought I could bring his signature model to life by combining his 2 passions into one logo, he was stoked with the final design” Said James “Robbo” Robinson Carve Creative Director.
Gear

Clay Marzo and Carve Eyewear Create New Signature Model to Help People with Autism

2 min read
You know when you watch someone take off on a nice one and you get that half jealous, half happy-for-them feeling?
Surf

This is the Opposite of a Highlight Reel

1 min read
In this episode of You Make It We Skate It, one of their viewers built them a deck made from Legos. And, as one would expect, it's not the strongest
Video

Kickflipping on a Skateboard Made From Lego

1 min read
Now in his mid-30s, Peterson's moved back to LA and found himself right back at home at Malibu, but here's a look at what he got up to at Noosa Heads.
Surf

Dane Peterson, Miles of Style at Noosa Heads

1 min read
This kayaking family got up-close and personal with a mother humpback and her calf–almost too close for comfort.
Video

Humpback Whale Breaches Mere Feet From Kayakers

1 min read
Hawaiian Harvest features not only Mason, but Cheeseburger, Zeke Lau, and Josh and Seth Moniz.
Surf

Hawaiian Harvest: Mason Ho, Burger, Lau, and Moniz

1 min read
Five years ago, Mark Brightwell got on a plane to Tahiti. It was 2011, and he was beginning the process of filming RAW THE MOVIE.
Surf

The Teahupoo Movie You Absolutely NEED to Watch

1 min read
Surf

Madison Square Barrels: One of the Best Days New York Has Ever Seen

1 min read
Surf

Inside Dave Rastovich & Steph Gilmore’s Trip to Mex for Taylor Steele’s New Film ‘Proximity’

2 min read
Pokemon Go has taken the world by storm. People are literally dying for it. It's out of hand. But you gotta catch them all, right?
Surf

Pokemon Go Just Hit a Local Lineup

1 min read
Kelly Slater, celebrating his second perfect ten in one heat.
Surf

Kelly Slater Just Scored 2 Perfect 10s at the Billabong Pro Tahiti

1 min read
Keala Kennelly, Teahupoo. Yup, that happened.
Surf

Here’s How You Can Help Create a Piece of Surfing History by Funding a Book About Women Who Surf

5 min read
Without whatever it is that's fueling that tantrum, Filipe wouldn't enjoy the other end of the spectrum quite so much. And if nothing else, it's damn good entertainment.
Surf

Watch Filipe Toledo Smash His Surfboard (TWICE!) at Teahupoo

1 min read
Surf

Watch Glowing Boards Light Up the Night At Surf De Nuit Contest In France

1 min read
Francis Noe Todd was competing in the Luau and Legends of Surfing Invitational, an event benefitting UC San Diego Moores Cancer Center.
News

63-Year-Old Man Dies Competing in San Diego Surfing Fundraiser

2 min read
Alex Gray might be the most-barreled person on earth.
Surf

Alex Gray Spends More Time Behind the Curtain Than Kim Kardashian Spends in Front of the Mirror

1 min read
The place where you grow up inevitably has a hand in shaping who you become.
Surf

Spend the Day in Encinitas with Ryan Burch

1 min read
Usually when one sees someone surfing on something strange, that someone is Jamie O'Brien. Usually.
Surf

Hossegor Sumo Surfing

1 min read
Instead of complaining about something the WSL has no control over, let's have a look at nine of the worst wipeouts of the Billabong Pro Tahiti.
Surf

It’s Day One of the Billabong Pro Tahiti… So Here Are 9 Horrible Teahupoo Wipeouts

1 min read