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The Inertia

The Inertia

Distributor of Ideas

Carsten Kurmis went surfing under a hot air balloon.
Surf

This Guy Went Surfing Under a Hot Air Balloon

1 min read
On this particular day at this particular place, there wasn't anywhere on earth Dane Gudauskas would've rather been.
Surf

One Wave With Dane Gudauskas at Pumping Cloudbreak

1 min read
To really get away from the crowds, you've got to be willing to chuck yourself over a few ledges.
Surf

Below Sea Level in Indonesia

1 min read
When Tom Bing and Sally McGee started planning their road trip, they didn't want to half-ass it.
Surf

A Motorcycle Surf Trip from Chile to California

1 min read
Alex Honnold has a very realistic take on living in a van. While the idea of it can be nice, like most things, the reality is that it's much harder and less comfortable than living in a house.
Mountain

It’s Not Vanlife, It’s Just LIFE: Alex Honnold’s a Happy Camper

1 min read
In 2013, when Jimmy Ulualoha Napeahi was 16-years-old, he was attacked by a tiger shark at Pohoiki on Hawaii's Big Island. Now, just over three years later, Napeahi is back on his feet and charging harder than ever before.
Surf

ULUALOHA: A Shark Attack Survival Story

2 min read
Hudson Ritchie's not old. He's not even twenty, but he's got style and talent well beyond his seventeen years.
Surf

Hudson Ritchie, Styling Through Summer

1 min read
Most of the time, Snapper Rocks is one of those places that looks warm and inviting.
Surf

Holy Snap! Snapper Rocks Blowing Up

1 min read
Ten years ago, a bunch of Irish big-wave/slab maniacs got together and did something really, really smart: they established the Irish Tow Surf Rescue Club.
Surf

The Irish Tow Surf Rescue Club: A Decade of Learning from their Mistakes

1 min read
For those of you that don't know, Deus runs one of the best events in surfing. It's called the 9Ft & Single, and it's in Canggu, Bali.
Surf

The 9 Ft. and Single Might be the Most Fun Event in Surfing

1 min read
Culture

Photographer Dylan Gordon Chases the California Dream

3 min read
Comedy

Did Anyone Notice Van Halen’s David Lee Roth At the US Open?

1 min read
Surf

Watch Jamie O’Brien and Co. Tandem Kayak Waimea Bay

1 min read
In the end, it was local legend Mega Semadhi who took the win, but Bruce Irons' perfect ten is something on a whole different level.
Surf

Bruce Irons’ Perfect 10 at the Rip Curl Cup at Padang Padang is Mind-Boggling

2 min read
While the shark attack broadcast live to the world catapulted Fanning into a realm only a few other surfers occupy, it was just a small part of what makes Mick. This is his story.
Surf

Watch ESPN’s Documentary on Mick Fanning in its Entirety

1 min read
This is a drop in of epic proportions.
Surf

Drone Footage of an Absolutely Brutal Drop In

1 min read
Sanuk Team
Surf

Thanks for Partying Down with Us for Our World Premiere!

1 min read
Photos

The 20 Best Photos of July

1 min read
Weird.
Comedy

5 of @Kook of the Day’s Weirdest Videos

1 min read