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The Inertia

The Inertia

Distributor of Ideas

There's seems to have been an increase in surfers in commercials for non-surfy things, which just goes to show how damn cool we all are to the rest of the world.
Surf

Sally Fitzgibbons is in a Land Rover Ad

1 min read
2015 Vissla Cosmic Creek
Photos

The 2015 Vissla Cosmic Creek: Recapping One of the Greatest Contests in Surfing

2 min read
Cory Lopez Mexico
Surf

Cory Lopez and Friends Slotted Deep in Some Massive Mexican Caverns

1 min read
Landslide Tsunami
Video

Landslide Tsunami: It Would Suck So Much To Be On This Beach

1 min read
Sally!
News

Sally Fitzgibbons Wins Fiji Pro Despite Busted Eardrum

2 min read
Seth Moniz 540
Surf

16-Year-Old Seth Moniz Just Landed a Gigantic Air

2 min read
Panda Surfboards
Surf

Hardly Working: The Panda Surfboards Story

1 min read
Shane Boreland
Surf

FALL DAZE: Shane Borland in California

1 min read
4K - High Fly with GoPro and drone Dji Phantom,
Surf

Epic DJI Phantom Drone Footage in 4k: From the Snowcapped Mountains to the Salty Oceans

1 min read
Steph fills us in about her recovery, what she's been up to, and when we can see her back in a jersey.
Surf

Stephanie Gilmore’s Injury Update

1 min read
Filmmaker Jamie Tierney was curious about what that village in Ghana might look like now, so he booked a ticket to find out.
Surf

The Untold Story Of One Of The Most Iconic Scenes From The Endless Summer

1 min read
Business & Media

Surfing and Beer Are Coming From The Lonestar State

1 min read
Breathing Exercises Fit2Shred
Health

Breath-Holding Training with Fit2Shred

1 min read
Jack Freestone "Something is Calling"
Surf

Jack Freestone Destroys The Telo Islands in New Movie “Something is Calling”

1 min read
North Point, WA is the home of some insanely good tubes.
Surf

Jay Davies and Friends, North Point Tube-Fest

1 min read
ISA World Surfing Games
Surf

ISA World Surfing Games Kicks Off with Electric Start

1 min read
Ever been out in the lineup when nature calls? Not the first nature, either. The second nature. The kind of nature that can't be done inside the wetsuit.
Photos

5 Bathrooms That Will Make You Feel Like You’re Aqua-Dumping

1 min read
Surf

Dogs Are Surfing Heats Now

1 min read
Wishing Eddy a speedy recovery.
News

Réunion Island Rocked by Another Shark Attack

1 min read