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The Inertia

The Inertia

Distributor of Ideas

These hyper-talented, absolutely fearless guys will, without a doubt, turn into grown-ass men that defy what is possible on waves of consequence.
Surf

The New Generation of Tahitian Chargers Will Astound You

1 min read
Fiji is one of the best stops on Tour.
Photos

14 Insane Images from Round 1 of the Fiji Women’s Pro

1 min read
John John has some work ahead of him if he wants that title. Photo: WSL / Kelly Cestari
News

John John Florence Injured; Pulls out of Fiji Pro

1 min read
Photos

The 35 Best Photos of May

1 min read
Dane Reynolds' "Sampler"
Surf

Newest Dane Reynolds Flick Confirms He’s Still One of the Best Surfers EVER!

3 min read
Lyndie Irons is an amazing woman. She's strong, she's beautiful, and she's an amazing mother to her and Andy's son, Axel.
Surf

An Irons Family Party Wave: Axel and Lyndie’s First Wave

1 min read
Some dogs just want to fetch a f*cking ball.
Surf

Man Takes Dog Surfing, Dog Hates Surfing

1 min read
Tales by Light Photography Travel
Video

Tales by Light: Combining Exploration and Photography in the Natural World

1 min read
Surf Snowdonia is just about done. And Firewire is helping them along.
Surf

Firewire Partners With Surf Snowdonia For Massive U.K. Wave Garden

2 min read
Brad Domke is a lunatic. A straight-up, bonafide lunatic.
Surf

Watch Brad Domke’s Incredible Puerto Foamie to Skimboard Transfer

2 min read
The 5-year-old son of Andy Irons is just that: a 5-year-old. He's skateboarding, surfing, and scuffing his knees. And that's the way it should be.
Surf

Axel Irons is 5-Years-Old, and He’s Ripping

1 min read
Surf

Colin Moran Caught on Tape. Literally, This is VHS

1 min read
Who is JOB 5.0?
Surf

The First-Ever Keiki Pro Shorebreak Contest Was a Disaster (In a Good Way)

1 min read
Matt Banting
Surf

WCT Rookie, Matt Banting, on a Tear at Home and Micronesia

1 min read
Kolohe Andino, (you little rascal, you), snuck into what CJ Hobgood called "the best wave ever ridden."
Surf

Remember This? Brother’s “Best Wave Ever Ridden”

1 min read
Women's surfing is in a place where it has never been, and it's gaining steam.
Surf

Malia Manuel on Women’s Surfing: “It’s Going to Blow Your Mind”

1 min read
Sand and Fury: Last Name First.tv's latest Mexican Big South Swell
Surf

The Most Intense 4 Minutes You’ll Have Today

1 min read
This is just a small taste of what Tahiti has to offer, and it sure is nice to see it when the everyday surfer wouldn't die there.
Surf

Unstuck: Tahiti in All Its Glory

1 min read
Goliath Grouper Florida
Video

Kayak-Size Goliath Giant Grouper Caught in Florida; Best Reaction from Fisherman Ever

1 min read