STAFF

The Inertia

The Inertia

Distributor of Ideas

As sleek as a C-Class and as eco-friendly as a Prius.

Business & Media

Mercedes Builds Cork Board Made to Withstand Wrath of Nazaré

2 min read Nov 3, 2014

Surf

Wetsuit Cliff Jumping in Vermont Looks F*cking Freezing

1 min read Nov 3, 2014

News

Surfer Attacked Then Dragged Out to Sea by Shark, Saved by Friend

2 min read Nov 3, 2014

Surf

Surf Photo of the Week 11.3.14

1 min read Nov 3, 2014

Surf

Lost and Found: It’s All About Getting Out of Your Comfort Zone

1 min read Nov 2, 2014

The Indonesian archipelago is one of those places that's on every surfer's bucket list.

Surf

Sunset Surf Session From the Sky

1 min read Nov 1, 2014

Great white nipping at your toes

Photos

10-Foot Great White Chases Surfer to the Beach in Western Australia

2 min read Oct 31, 2014

Kelly Inverted 540

Surf

Kelly Slater Super Slowmo on a Red Epic in 4K

1 min read Oct 31, 2014

Yeomans Wins

News

Nate Yeomans’ B*tchin’ Backhand Won the O’Neill Coldwater Classic at Steamer Lane, Santa Cruz

1 min read Oct 30, 2014

Surf

15-Year-Old Noa Mizuno Brings Hawaiian Style to the Mentawais

1 min read Oct 30, 2014

On November 4, Reef is dropping their 2015 calendar, along with a full video. Be warned: there probably won't be any surfing in it.

Surf

Reef’s 2015 Calendar Teaser

1 min read Oct 30, 2014

These are the characters that inspire us to stay true to the culture, and aspire to constantly build boards dedicated to function, beauty and quality that last for generations.

Surf

Dedicated to the Craft, Episode One: Matt Chojnacki

1 min read Oct 29, 2014

You can't help but feel for the helpless, beautiful creature – but don't worry, the captain called for assistance and the dolphin was safely returned to the water.

Surf

Dolphin Jumps Into Fishing Boat

1 min read Oct 28, 2014

Pipe Carnage

Surf

Winter is Coming to Pipe

1 min read Oct 28, 2014

Surfing is one of those things with a million tiny little nuances that make up one incredible package. Blink and you'll miss it, as the saying goes.

Surf

You Have to See This: Surfing at 1000 Frames Per Second

2 min read Oct 28, 2014

Surf

Surf Photo of the Week 10.27.14

1 min read Oct 27, 2014

Sunny Garcia update: GoFundMe page offers glimmer of hope.

Headspace

HEADSPACE: Sunny Garcia

2 min read Oct 27, 2014

Of course Goofy is a goofy-footer.

Surf

This Might Be the World’s First Animated Surf Film

1 min read Oct 26, 2014

Video

Miss Reef: Bevy of Beauties Coming Soon

1 min read Oct 25, 2014