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The Inertia

The Inertia

Distributor of Ideas

Medina
Surf

Rip Curl Pro Portugal is LIVE

1 min read
Whether you count 540 or 720, one thing is obvious: Kelly Slater has got a lot more up his sleeve. And we can't wait to see it.
Photos

A Sequence: Kelly Slater’s Ridiculous 540 in Portugal

1 min read
Environment

Tide Time-lapse Exhibits The Ocean’s Breath

1 min read
Gabriel Medina
Surf

Gabriel Medina and Family Get Emotional As World Title Looms

1 min read
Photos

Watch Red Bull’s Cape Fear Event From Your Couch

1 min read
John John Florence Peter Mel, and Strider Wasilewski scrounged up a few big wave boards and paddled into a few wild and wooly monsters for a lay day evening session.
Surf

John John Florence and Pete Mel Tackle Massive Peniche

1 min read
Surf

A Never-Before-Filmed Spanish Slab That is Nothing But a Death Wish

1 min read
You know all those clips of Dane Reynolds you see? The ones where he's doing the craziest shit ever and everyone's talking about it? Well, you'd never see those if it weren't for one guy.
Surf

If It Weren’t For This Guy, You Might Not Know Who Dane Reynolds Is

1 min read
Surf

Jamie O’Brien Smack Talks John John Florence

1 min read
Surf

A Super Session at Super Suck

1 min read
Surf

Local Love: Portugal’s Beautiful, Growing Surf Culture

1 min read
Environment

This Shark Feeding Frenzy Is Too Close for Comfort

2 min read
While he's not a surfer, much of what Danny Way says relates to surfing – especially when you're dealing in the bigger stuff.
Video

Danny Way on Dealing With Fear: “Befriend the Fear”

1 min read
Environment

Greg Long and Sustainable Surf on Protecting Our Oceans

2 min read
Surf

Portugal’s Barreling Lay Day: One Stacked Free Surf

1 min read
Surf

Jeremy Flores Introduces Blind Surfer Derek Rabelo to French Beachbreak

1 min read
Business & Media

Supermodel Gisele Bündchen Surfs for Chanel: Teaser Trailer

1 min read
“Before you knew it, I was way out into the ocean," she told NBC 7. "I was getting beaten down on by a huge wave. I knew I needed help.”
Surf

Help This Mother Find the Mystery Surfer Who Rescued Her

2 min read
Skip McCullough knows exactly what it takes to get gigantic barrels. It take gigantic wipeouts.
Surf

Skip McCullough Knows What it Takes to Get Barreled

1 min read