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The Inertia

The Inertia

Distributor of Ideas

Photos

25 Reasons Why New Jersey is Underrated

1 min read
While there is a lot that went down at the Rip Curl Pro Bells Beach event in Rounds 3 and 4, there is one thing that stands out: John John Florence.
Photos

Rip Curl Pro Bells Beach On Fire; John John Florence Strikes Match

1 min read
Clark Little Shorebreak
Surf

Clark Little On Staring Down Shorebreak For The Perfect Shot

2 min read
According to the teen, he stowed away in the wheel well of flight 45.
News

Teenager Stows Away on Flight to Hawaii; Survives in Wheel Well

2 min read
Surf

This And Nothing Else: Peter Conroy Reminds Us Why We Surf

1 min read
Mason Ho
Surf

Mason Ho’s Dream Wave

1 min read
Surf

GoPro POVs and Mexican Sunrises

1 min read
Surf

Sunday Vibes: Achieve Nirvana With Longboard Video The Purchase

1 min read
For the first part of the day, the Rip Curl Pro Bells Beach was a showstopper. The Bowl held up with its long, steep walls, while Rincon pumped in the background.
Photos

Rip Curl Pro Bells Beach Turns on for Round 1

3 min read
So this happened. On Valentine's Day last year, freediver/crazy person Ocean Ramsey shared a quiet moment with a Great White Shark. It's nice to see them portrayed as something other than blood-thirsty death machines.
Video

A Small Girl and A Giant Shark

1 min read
Alana Blanchard, multi-year deal signed and in the bank. Photo: Clare Plueckhahn
Business & Media

Alana Blanchard Stays on Board with Rip Curl

2 min read
bells beach
Surf

Rip Curl Pro Bells Beach is LIVE

1 min read
Beautiful Island
Photos

41 Easter-Tinted Photos

1 min read
Business & Media

Saint Archer is Beer For Surfers, By Surfers

1 min read
Surf

Feel Good Fridays: Waves of Life Gets You Amped For The Weekend

2 min read
Business & Media

Throwback Thursdays: Catch Surf Goes Retro 80s

1 min read
Bethany Hamilton is one of the most well-known surfers on earth. Her story has been told all over the world, but for all of her fame, there aren't actually a whole lot of interviews where she breaks down exactly how she manages to surf so well with one arm.
Surf

Bethany Hamilton: How Does She Do It?

1 min read
Surf

Grandpa Sunny Garcia Still Rips

1 min read