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The Inertia

The Inertia

Distributor of Ideas

A few days ago at The Box in Western Australia, Kelly Slater got this GoPro footage of himself for the GoPro Challenge Margaret River. At around the 17-second mark, a mysterious creature shows up in the wave.
Surf

Did Kelly Slater Get Photobombed by a Shark?

1 min read
Surf

Dude Cruise: Bruce Irons Flips a Truck. Of Course He Does.

1 min read
A lot happened on Day 5 of the Drug Aware Margaret River Pro. First, and most importantly, Carissa Moore won. In four-to-six foot waves at Main Break, Moore established dominance early and held it close for the duration to secure her second consecutive Margaret River victory.
Photos

10 Amazing Images: Margaret River Pro

1 min read
Comedy

Even More Dick at the Quik Dick Pro, Bro

1 min read
Three things stand out when watching this episode of Who is J.O.B. One, Gerry Lopez is awesome and always will be. Two, Jamie O has the best Pipeline butt-brakes in the world. And three, Poopies must secretly hate him.
Surf

Who is J.O.B 4.0: The Variety Show

1 min read
Photos

Say Cheeeeese!: Photo Booth Shenanigans From The Inertia Rooftop Relaunch

1 min read
Surf

Surfer Punches Aggressive Shark, Keeps Surfing: “It Was Too Good to Go in”

1 min read
Surf

Sunday Vibes: The Healing Power of Morgan Maassen’s Water

1 min read
Carissa Moore Wins Margaret River Drug Aware Pro
News

Carissa Moore Wins Margaret River Pro; Joins Gilmore Atop Rankings

1 min read
Photo: Billabong XXL
Surf

Billabong XXL: The 5 Biggest And Baddest Rides Of The Year

1 min read
Surf

Live From The Moon: Alex Gray & Co. Slide Heavy Irish Slabs

1 min read
Kelly Slater putting the newest sponsor through its paces. Photo: Kelly Slater
Surf

Quiksilver Video Honors 23-Year Relationship with Kelly Slater

1 min read
Carissa Moore, your 2013 ASP Women's World Champion. Photo: ASP/Poullenot
Surf

Carissa Moore’s Journey: The Road to Two World Championships

1 min read
Jordy Smith. Cestari
Photos

Up ’til Now: Margaret River Magic

5 min read
Notice the lack of Quik logos? Photo: ASP/Kelly Cestari
Surf

Round 1: The Drug Aware Margaret River Pro Goes Off

5 min read
Comedy

Bling Dat Boogie: Jim and Derrick Set Out To Save Bodyboarding

1 min read
Let's just say that the Aqua Pumper is not on the on the same level as the wheel. Or fire. Or the alphabet. Really, though, all the good inventions have already been taken – but if this is what we're left with, the future does not look bright.
Video

The Big Bounce: Introducing the Aqua Humper/Pumper

1 min read
Photos

G. Love Rocks The Inertia Rooftop Relaunch Party in Venice

1 min read