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The Inertia

The Inertia

Distributor of Ideas

Jamie O'Brien body surfing in a barrel
Surf

Jamie O’Brien and the Fine Art of the Shorebreak Womp

1 min read
Kimi Werner holding fish and spearfishing
Surf

Kimi Werner and a Feel-Good Big Island Spearfishing Party

2 min read
Kai Lenny surfing at Jaws
Surf

Kai Lenny’s Big Wave Documentary Shows How Focused He Is on Becoming the Best Big Wave Rider on the Planet

1 min read
A swimmer encounters a great white shark in the water
Surf

Drone Footage Shows Swimmer in an Eerily Close Encounter With a Great White Shark

1 min read
Mason Ho turning on his surfboard at Rocky Point
Surf

Mason Ho on a 6’6″ at Rocky Point Is a Thing of Beauty

1 min read
Kai Lenny, Nazare, Big Wave Surfing,
Surf

The New ‘Life of Kai’ Docuseries Is Half Insight Into Progression, Half Nightmare Fuel

2 min read
Ben Gravy surfing in Lake Ontario
Surf

Ben Gravy Scored Pumping Surf in Frigid Lake Ontario

1 min read
Clay Marzo surfing in Maui
Surf

Clay Marzo Filmed Vertically on a Phone Is Still Freaking Amazing

1 min read
Jackson Lebsack kitesurfing
Surf

Jamie O’Brien’s Filmer, Jackson Lebsack, Is a Surprisingly Good Kitesurfer

2 min read
Body Glove Wetsuit Hood
Gear

The Inertia Wetsuit Guide 2020

6 min read
Surfers at Rise Up resort on the beach with longboards
Surf

Rise Up Surf Retreats Reopens and Invites You to Become Part of ‘La Familia’

3 min read
John John Florence foil surfing on the North Shore of Oahu
Surf

This Is John John and Nathan Florence Foiling 15 Miles Downwind Along the North Shore

2 min read
Ben Gravy surfing in Lake Ontario
Surf

Ben Gravy Surfed Freezing Cold Lake Ontario

2 min read
Surfer getting barreled in South Korean wave pool, the Wave Park
Surf

The South Korean Wave Park Just Released Footage of the Barrel They’ve Created

1 min read
Chris Cote and John John Florence talking about Tokyo Rising
Surf

John John Florence Talks About Devastating Injuries, Olympic Qualification, and ‘Tokyo Rising’

1 min read
Mason Ho surfing at Velzyland
Surf

Mason Ho Knows This Wave Way Too Well

1 min read
Jackson Hole Mountain Resort
Mountain

Last Call to First Chair: What it Looks Like to Prep for a Day at Jackson Hole

1 min read
Noah Beschen surfing and sitting in a room
Surf

Noah Beschen Goes Fully Cinematic in Latest Surf Edit

1 min read
Jamie O'Brien catches a Pipeline barrel on a soft top surfboard
Surf

Jamie O’Brien Says This Is the ‘Best Soft Top Barrel’ of His Life

1 min read