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The Inertia
Distributor of Ideas
News
This 17-foot Great White Was Gnawing on a Dead Whale in San Clemente Today
1 min read
Environment
PCH Finally Reopens Through Big Surf After Year-Long Closure Following Horrific Mudslides
2 min read
Surf
Jack Robinson Just Won the 2018 Rip Curl Cup Padang Padang in Stunning Form
2 min read
Surf
We Recommend You Stop What You’re Doing and Watch Padang Padang’s ‘Millenial Swell’
1 min read
Surf
Indo’s Expecting a ‘Swell of the Decade’ and Here’s What Josh Kerr, Jack Robinson, and Others Are Saying
2 min read
Video
A Beautiful Series of Vignettes About the Ocean Meaning Different Things to Different Women
1 min read
Business & Media
How Bob McKnight Created a $2.5 Billion Boardshort Empire
2 min read
Surf
Here’s Jack Freestone, Alana Blanchard, and Friends Having a Blast at Playful Snapper Rocks
1 min read
Surf
This River Surfing Contest Turned Into a Full On Raging Party
1 min read
Video
Hungry Sharks Caught on Camera Demolishing Whale Carcass
1 min read
Surf
Padang Padang Fired for the Ripcurl Cup and Mason Ho Is Pissed He Missed It
2 min read
News
Couple Finds Oregon Woman Missing on Remote Big Sur Coast For a Week
2 min read
Video
Great White Shark Tagger Almost Gets Tagged Himself
1 min read
News
Sport Fishing Captain Lands Same Massive Tiger Shark Twice in 5 Years
2 min read
Surf
Nathan Adams On a 9’9 ‘Classic Beach-Break Noserider’ Is a Wonderful Thing to Watch
1 min read
Surf
You Can Help Stephanie Gilmore Win Another ESPY Award
2 min read
Surf
Luke Davis’ Caribbean Exploits Are Why We All Wish We Were Professional Surfers
1 min read
Surf
Emerick Ishikawa’s Diamond Head Double-Ender Twin Fin Session
1 min read
Surf
Lakey Peterson Conjures Inner Aquawoman; Catches Wave With Pod of Dolphins
1 min read
