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The Inertia

The Inertia

Distributor of Ideas

Surf

Alex Knost on Why Joel Tudor Was and Is the ‘MacDaddy, Boss Jive on Longboards’

1 min read
Surf

Jack Lynch and Shaun Manners Surf J-Bay Two Radically Different Ways

1 min read
Photos

This Kauaian Family Believes World Travel Is the Greatest Educator for Their Kids

2 min read
Surf

Mason Ho Breaks Down His ‘Pelvic Thrust’ Claim at the Volcom Pipe Pro

1 min read
In the last few years, big wave surfing has changed a lot.
Surf

Surviving Massive Hold Downs Ain’t Easy

1 min read
Surf

A Solid Case for Braving Human Waste and Runoff After All the Rain in Socal

1 min read
The Right is one of those waves where things go wrong pretty frequently.
Surf

When Things Go Wrong at The Right

1 min read
The Volcom Pipe Pro is, without a doubt, one of the finest events in surfing. Sure, it's a QS 3000, but whatever.
Surf

Volcom Pipe Pro Fires for Day Three

2 min read
"Just drop in and do the hula," said Rothman. "I was fortunate enough to be in the right spot and God let me out of that one. Backdoor's my spot. I love it like this, this is perfect.
Surf

Makuakai Rothman’s Perfect 10 at the Volcom Pipe Pro Yesterday Was Insane

1 min read
Great Lake surfers love punishment. Steve Harvey doesn't get it, but he sure does appreciate it.
Surf

Great Lakes Surfer Featured on Steve Harvey Show

1 min read
Surf

Taj, Jack Robinson and More in Thumping West Oz

1 min read
It's not just John John Florence's contest surfing, of course. Rather, his contest surfing takes a backseat–especially in this final episode–to what he's truly capable of.
Surf

Watch the Final Episode of John John’s Perfect Web-Series

1 min read
It's safe to assume that Tom Lowe doesn't view wipeouts in the same way as a normal surfer.
Surf

Tom Lowe, the Ultimate Wipeout Connoisseur

1 min read
Torren Martyn is a master of the twinnie.
Surf

Torren Martyn is a Twin-Fin Style King

1 min read
Excitement bubbles up inside you like water boiling over in a pot, and when someone like Albee Layer–a man who, by every measure, should be used to this kind of thing–claims this hard, you know it was a special wave.
Surf

Albee Layer Shows Exactly When Claiming is Totally OK: On a Hawaiian Death Slab

2 min read
Business & Media

Is Haydenshapes’ New Board the ‘Plunder’ the Next Hypto Krypto?

1 min read
Surf

The Canary Islands Go Absolutely Nuclear

1 min read
This is a Perfect Example of How Fun Hydrofoiling Can Be
Surf

This is a Perfect Example of How Fun Hydrofoiling Can Be

1 min read
The place where style is most obvious comes when the boards get long and the fins get single.
Surf

The Effortless Glide of Incredible Longboarding

1 min read