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The Inertia

The Inertia

Distributor of Ideas

Most people don't go left at Jaws. For good reason, too.
Surf

A Giant, Windy Left At Jaws Is Downright Terrifying

1 min read
Here he is in the Maldives, painting a warm, clear canvas with a brush steeped in a life of finding magic.
Surf

A Soothing Sunday With Asher Pacey

1 min read
Nazaré is, without a doubt, one of the most powerful waves on earth, and last Thursday, things went absolutely nuclear.
Surf

The Upper Limits Of Nazaré

1 min read
Jordy Smith opened a nightclub. Seems strange, doesn't it? Well, surfing won't last forever, and something got to pay the bills. And thanks to the end of prohibition, liquor can!
Surf

Jordy Smith And Twiggy Opened a Three-In-One Bar

1 min read
Surf

‘Bird’s Board of the Day’ Is Your New Favorite YouTube Series

1 min read
Anastasia Ashley Naked and Afraid
News

Anastasia Ashley Will Be on the Next Season of ‘Naked and Afraid’

2 min read
Surf

Shaping and Test Piloting Boards on Australian Right Points with Kenta Ishikawa

1 min read
Surf

Watch This Edit from Lee-Ann Curren and You’ll Fall in Love With Iceland

2 min read
Wilem Banks found out first hand at Maverick's when he found himself at the top of a bowled-out section from hell.
Surf

You Think You’ve Been Hung Up in the Lip? You Ain’t Seen Nothin’

1 min read
Surf

Meet the Master Craftsman Who Shapes the Big Wave Sleds Under Ian Walsh’s Feet

2 min read
Of all the women, there is one that is pushing it harder than pretty much anyone else: Paige Alms.
Surf

Here’s Why Paige Alms is One Of Surfing’s Most Inspirational People

1 min read
Getting handsy with a sea creature for the sake of a selfie is never a good thing.
Video

Woman Bitten By Shark After She Grabbed It For a Selfie

1 min read
Travel

This Video About the Formation of the Hawaiian Islands Is Like a Monday Meditation

1 min read
South Africa is a place that's on every surfer's bucket list.
Surf

Droning at Elands Bay

1 min read
Yesterday, Kelly Slater turned 45. The Pebble Beach Pro-Am crowd sang him Happy Birthday.
Surf

Watch the Pebble Beach Golf Crowd Sing Kelly Slater Happy Birthday

1 min read
January 28th, Sophia Tiaré Bartlow died in a car wreck on Oahu. Her friends, family, and the entire surf community was devastated. The attendance for her paddle out was huge.
Surf

Sophia Tiaré Bartlow’s Memorial Paddle Out Was Huge

2 min read
In the video above Jack Lynch and Shaun Manners–two surfers with radically different styles–take to South Africa's most famous canvas and paint it with two radically different surfboards.
Surf

J-Bay High-Lining is Perfect Saturday Afternoon Viewing

1 min read
Caught Inside: Revenge of Poseidon, and it's an ode to one of surfing's shittiest experiences.
Surf

This Video Sums Up Exactly What It Means To Be Caught Inside

1 min read
After meeting up with a crew of locals–who told them the wheres and the whens of the mystery island–they surfed every single day, surrounded in beauty, friends, and perfect waves.
Surf

Rob Machado, Mick Fanning, Kai Otton, and Mikala Jones Head to a ‘Mystery Island’

1 min read