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The Inertia

The Inertia

Distributor of Ideas

Carlos Burle is a man who is very familiar with waves of consequence, and as such, he's very familiar with the consequences that come with them.
Surf

Jaws Made a Mess of Carlos Burle’s Leg

1 min read
Surf

A Day of Barrels in the South Bay

1 min read
Environment

Ocean Ramsey at TED Talks Will Change Your Perception of Sharks

2 min read
Surf

This Pe’ahi Challenge Wipeout Compilation Will Make You Pee Yourself

1 min read
Rob Machado Kelly Slater High Five
Films

HI-5: The True Story of Rob Machado, Kelly Slater, and Surfing’s Greatest Heat

2 min read
Wedge Mutant Wave
Surf

Nasty Mutant Wave Comes Alive in SoCal (And It’s Not the Wedge)

1 min read
Surf

Connecting the Dots: The Story of Kepa Acero

2 min read
Surf

Here’s Why Pipeline Is So Dangerous

1 min read
Out with the Spit, in with the Summer
Surf

Out with the Spit, in with the Summer: New Zealand Kegs on Crate Day

1 min read
Look for this on next year's Firewires.
News

Firewire is Making Boards Rob Machado Designed

2 min read
Mountain

Three Winning Runs from Three Stars at the Dew Tour

2 min read
Maud Le Car
Surf

Maud Le Car on a Tear in France

1 min read
Surf

GoPro Footage of Kai Lenny on a Bomb at Jaws Will Give You Goosebumps

1 min read
SEABOB
Gear

This is the Coolest Present You Can Buy Your Loved Ones for Christmas

2 min read
Surf

Movie Trailer: When Your Dream Speaks

1 min read
The ocean is the glue that keeps us together, keeping us coming back for more, no matter how hard we try and leave the table. Isn't it great?
Surf

The Joy of Surfing

1 min read
Look into barrel, see (insert surf hero's name here).
Surf

Jack Johnson, Steph Gilmore and Bunch of Others at Rocky Point

1 min read
Storm scape 3
Video

Watch This Incredible Time Lapse of Burgeoning Storms

1 min read
This drop is on a whole different level.
Surf

Is This the Greatest Big Wave Ever Ridden?

1 min read