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The Inertia

The Inertia

Distributor of Ideas

Mick Fanning Brain Cancer Starlight FOundation
Surf

Mick Fanning Makes Brain Cancer Patient’s Dreams Come True

1 min read
Travel

#GoThere: 6 Reasons You Will Be Celebrating the New Year in Samoa

3 min read
North of the Arctic Circle, there is a surf shop in the most unlikely place.
Surf

This is the World’s Northernmost Surf Shop

1 min read
we'll be damned if Adam's surfing isn't a perfect mix between that power surfing of the '90s and today's progressive style.
Surf

Jesse Adam is a Name You Should Know

1 min read
A man is in critical condition after being struck by lightning near Byron Bay. Photo: Shutterstock
News

Man Struck By Lightning While Surfing Near Byron Bay

2 min read
Everyone's still expecting big things from Medina, and it's only a matter of time before he proves them all right.
Surf

Gabriel Medina, So Far… So Good

1 min read
Comedy

Which Surfer is Your Spirit Animal?

1 min read
A group of hardcore boogie boarders, close-knit and crazy, spent years chasing that perfect wave... until one day, it all came crashing down.
Comedy

A Heart Wrenching Tale of Courage, Sadness, and the Road to Redemption

1 min read
Two days after the Moche Rip Curl Pro was in the books, Kelly Slater and Tiago Pires showed up to Supertubos for an evening session.
Surf

Kelly Slater’s Post-Event Free Surf in Portugal

1 min read
Environment

El Nino is Already Disturbing the Ocean’s Food Chain from the Bottom Up

2 min read
Environment

Nudist Bitten by Shark While Swimming in Hawaii

2 min read
Video

Check Out These Trippy Barreling Wave Clouds

1 min read
Surf

The Brazilian Storm Proves That Home Cooking is the Best Fuel for Ripping

1 min read
Business & Media

These Surfing Wall Clocks Are Infinitely Cooler Than Regular Wall Clocks

1 min read
Surely we can all agree that the Wapaah guy would be a fantastic addition to the booth.
Comedy

The Wapaah Guy Should Totally Be a WSL Commentator

1 min read
Environment

NASA is Using Satellites to Track Ocean Currents From Space

2 min read
Should you be living on the North Shore? Well, that depends...
Surf

9 Short Questions That Will Tell You Which Surf Town You Should Be Living In

1 min read
Video

This Man Teaches a Loner Pelican How to Fish

1 min read
Nazaré is a spot like no other.
Surf

Nazaré is Just Insane

1 min read