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The Inertia

The Inertia

Distributor of Ideas

Albee Layer throws an air on a surfboard above a wave
Surf

Albee Layer on Why Not Wearing a Leash Is a Bad Idea

1 min read
ryan harris, earth technologies
evolve

Ryan Harris Shares the Lessons 2020 Taught Him About Being an Environmental and Social Advocate

2 min read
Nathan Florence surfboard at Jaws
Surf

Nathan Florence’s POV Raw Footage From Jaws Is Terrifyingly Awesome

1 min read
John John Florence surfing wave at Pipeline
Surf

A Billabong Pipe Masters/Maui Pro Finals Day Highlight Reel For the Ages

2 min read
John John Florence wins Pipeline Masters
News

John John Florence Wins His First Pipeline Masters

2 min read
Tyler Wright Wins Pipeline
News

Tyler Wright Wins Pipeline; Makes History as First Woman to Win CT Event at Pipe

3 min read
Mason Ho surfing in weird waves
Surf

Mason Ho’s Backwash Extravaganza Is Like a Cirque du Soleil of Surfing

1 min read
Nathan Florence surfing wave at Backdoor Pipeline
Surf

3 Angles of One Impossibly Long Backdoor Barrel, With Nathan Florence

1 min read
surfer on wave on Gold Coast
Surf

Occy and More Reap the Rewards of the Gold Coast’s First Cyclone Swell of the Season

1 min read
Tia Blanco paddles her longboard. Photo: Justin Jung
evolve

Try Tia Blanco’s Surf-Specific Workout at EVOLVE 2020

2 min read
Mason Ho cuts back on a wave with Kelly Slater on the shoulder
Surf

Watch Mason Ho and Kelly Slater Switch Boards

1 min read
Jackson Lebsack getting barreled on a surfboard
Surf

Jamie O’Brien’s Filmer Jackson Lebsack FINALLY Got Barreled!

1 min read
Robin Lanei at her art desk
evolve

Robin Lanei’s Art Is a Clever Portrait of Women’s Surfing and Inclusivity In the Ocean

2 min read
EVOLVE 2020 Lineup Surf Sunset by Chris Burkard
evolve

EVOLVE 2020 Is Now Streaming; Tune In

3 min read
Kelly Slater surfing at Uluwatu
Surf

Kelly Slater Surfing Perfectly in Sync With Uluwatu on November 6

1 min read
Surfers at Rincon Point Santa Barbara
Surf

Raw Footage of Rincon Surf From the First Big Swell of the Year

1 min read
Chad Nelsen in front of the ocean
evolve

Surfrider CEO Chad Nelsen on How Surfing Can Change the World

2 min read
Mark Healey surfing a wave at Pipeline
Surf

Mark Healey Surfs Some Pristine Pipeline

1 min read
Koa Smith's surfboard going over a huge wave at Phantoms
Surf

Koa Smith and John John Florence Surf a Supremely Enormous Day on North Shore Outer Reefs

1 min read